OM0017 – ADVANCED PRODUCTION AND PLANNING CONTROL

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DRIVE

SUMMER 2016

PROGRAM

MBA

SEMESTER

IV

SUBJECT CODE & NAME

OM 0017 – ADVANCED PRODUCTION AND PLANNING CONTROL

 

Q.1: Explain Descriptive and Normative Theories of production planning and control.

A Descriptive Theory

Normative Theory

ANS:

Descriptive Theory:

Descriptive Theory is based on knowledge of historical or existing production. This theory is either formally studied in

 

Q.2: Explain the concept of Master Schedule. Also define the Characteristics of the master schedule.

A Concept of Master Schedule

 Characteristics of the master schedule

ANS:

Concept of Master Schedule:

Master schedule is the presentation of the production schedule at the summary level, depicting various key elements, resulting from the process of master scheduling. In simple words, it can also be said that the master schedule is a plan or

 

 

Q.3: Define the various steps of VA.

A Various steps of VA

ANS:

 

Various steps of VA:

Step 1:Information stageIn the first step, all the relevant information about the material is collected. This information comprises cost, manufacturing methods, performance characteristics, etc. It is not only the first step but also an important step of VA, because more detailed the information, better is the analysis. Lack of information leads

 

Q.4: Write Short notes on

  1. Hybrid 1: MRP with lean principles
  2. Hybrid 2: Kanban with MRP planning
  3. Hybrid 3: MRP for capacity and long lead time
  4. Hybrid 4: Pull system with spike control

ANS:

  1. Hybrid 1: MRP with lean principles:

When the demand pattern is very stable and has a radical design change of product, most of the planning and execution can be achieved by using MRP. However, to provide better stability to the system, some of the lean principles are also used to integrate with MRP. One of the disadvantages of MRP is that it needs timely and accurate

 

Q.5: Differentiate between Mass Production and Batch Production.

A Mass Production

Batch Production

ANS:

 

Mass Production: 

A term sometimes used in the popular press for a line process that uses the make-to-stock strategy. Mass production is the process

 

Q.6: Elaborate various Elements of cost.

A Elements of cost

ANS:

 

Elements of cost:

The total cost consists of three elements namely, material, labour, and expenses. These three elements are further classified into direct and

 

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OM0018 – TECHNOLOGY MANAGEMENT

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DRIVE

SUMMER 2016

PROGRAM

MASTER OF BUSINESS ADMINISTRATION (MBA)

SEMESTER

IV

SUBJECT CODE & NAME

OM0018 – TECHNOLOGY MANAGEMENT

 

Q.1: Describe the concept of technology management. Explain the various stages of strategic technology management system (STMS).

Concept of technology management

Stages of strategic technology management system

ANS:

Concept of technology management:

Technology management can be defined as a process of planning, organising, selecting, and controlling technological resources to

 

 

Q.2: Define technological innovation. Explain the different types of innovation on the basis of flexibility and in terms of offerings.

Concept of technological innovation

Types of innovation on the basis of flexibility and in terms of offerings

ANS:

Concept of technological innovation:

“Innovation is the change that creates a new dimension of performance”.

According to the Department of Trade and Industry, UK, innovation refers to “the successful exploitation of new ideas”. In simple words, innovation refers to the invention and successful commercial exploitation of their invention. Technological innovation is one of the ways of gaining competitive advantage

 

Q.3: Briefly explain the guiding principles of technology management.

Guiding principles of technology management

ANS:

Guiding principles of technology management:

Principles act as a guiding force in the management of any operation. For instance, to execute the marketing activities of an organisation, certain principles should be followed. These principles are value creation,

 

 

Q.4: With a neat diagram, explain the various stages of technology life cycle.

Diagram

Various stages of technology life cycle

ANS:

Diagram:

 

 

Q.5: a. Define technology transfer. Explain the steps involved in technology transfer process.

  1. Explain the major categories of technology transfer

Concept of technology transfer

Steps involved in technology transfer process

Major categories of technology transfer

ANS:

 

Concept of technology transfer:

It involves the transfer of adoption of technology from the internal sources in the organisation or implementing technology in the production system from the R&D facility.

 

Steps involved in technology transfer process:

The steps involved in a generic technology transfer process are

Formal disclosure of the invention: In this step, an organisation or institution formally discloses the invention of any new

 

Q.6: Explain the technological impacts on different aspects of society.

Technological impacts on society

ANS:

 

Technological impacts on society:

The impact of technology on each of these aspects in detail in the following section.

Technology’s Impact on BusinessBusiness has been at the forefront of technology for ages. From the discovery of machines to replace

 

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MK0016/ML0016- Advertising Management and Sale Promotion

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DRIVE

SUMMER 2016

PROGRAM

MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4)

SUBJECT CODE & NAME

MK0016/ML0016- Advertising Management and Sale Promotion

 

Q.1: Briefly discuss the Consumer Protection Act and also elucidate its strengths and weaknesses.

Explanation of the concepts

Strengths and Weakness

ANS:

 

Explanation of the concepts:

The concern about malpractices in market transactions, intended or otherwise, is so great, especially in case of rural consumer who wants to enjoy all the modern luxuries, has the money for it, but cannot really protect

 

 

Q.2: Elaborate in detail factors that are affecting marketing and advertisement.

Factors that affecting marketing and Advertisement

ANS:

Factors that affecting marketing and Advertisement:

There are some factors which deeply influence advertising thinking in India and which are entirely different from the last century and perhaps other developing countries. These should be monitored

 

Q.3: Explain the theories of Advertising in detail.

Explain the theories of Advertising in detail.

ANS:

 

Explain the theories of Advertising in detail:

Every day people are exposed to thousands of selling messages, not necessarily through advertising. Each is trying to sell something the target may or may not want. All this horrific competition for the

 

Q.4: What are the various factors that are influencing in setting of budget?

Various factors influencing budget setting

ANS:

 

Various factors influencing budget setting

Historical method: Some companies, due to intellectual laziness, lack of enterprise or sheer complacency, may not wish to go deep into how the advertising budget works, or may be turned off by the sheer complexity of the procedure. They keep spending what they always did, year after or year,

 

 

Q.5: What are the various media that may be used for direct marketing? What are their pros and cons?

Explanation of concepts

Pros and Cons

ANS:

 

Explanation of concepts:

Direct mail however remains one of the most inexpensive and heavily used media for direct marketing. In spite of the rise in postal charges, it remains the favoured tool due to its ability for personalization of mail, flexibility and

 

Q.6: Write a short note on a. Advertising in marketing mix b. Positioning.

Role of advertising in marketing mix

Positioning

ANS:

 

Role of advertising in marketing mix:

Marketing has been defined by various experts to cover all activities from product conception to the last step when it reaches the consumer. An exhaustive list includes:

–Product, Price, Promotion, Price ( 4 Ps of E Jerome McCarthy, 1960)

– Product planning, pricing,

 

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MK0015 –Services Marketing and Customer Relationship Management

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DRIVE SUMMER 2016

PROGRAM Master of Business Administration- MBA

SEMESTER 4

SUBJECT CODE &

NAME

MK0015 –Services Marketing and Customer Relationship Management

 

 

1 Discuss the issues that need to be addressed by a firm before it sets out targeting goals.

Targeting goals

 

Answer: Customers form the most integral part of service production as well as marketing. The service process is begun by identifying and then targeting the right customers. It is important for every firm to specify the target group before launching a service product. A huge marketplace holds

 

 

2 Briefly discuss Service Marketing Mix with suitable examples.

Service Marketing Mix

Answer: Marketing mix conveys the positioning of a service or a product. In cases of services all the 4Ps are very flexible, i.e., many number of combinations of the 4Ps are possible to arrive at a marketing mix. But the segmentation criteria have to be very well defined and the positioning has to be very sharp, because a customer is impacted instantly and very perceptibly as

 

3 Describe the Howard Sheth model of customer Behaviour.

Howard Sheth model

 

Answer: Making a service purchase decision is seldom a solitary enterprise, that is to say, many people are involved in the decision-making process. For this purpose, key players need to be identified so that a specific service format can be developed. Additionally, it is task of service managers to see to it that some degree of equilibrium is maintained between people’s needs and

 

4 Briefly discuss impact & importance of IT for Education & Banking sector?

IT in the Education sector

IT in the Banking sector

 

Answer: Education

Information technology has the potential to enhance and complement traditional teaching methods by providing additional tools to a teacher to display and explain ideas to their students and providing students with innovative but practical learning tools to help study. For a teacher the presentation of study material can be enhanced through multimedia presentations where

 

5 Describe the nature of service marketing.

Nature of service marketing

 

Answer: Service marketing is marketing based on relationship and value. It may be used to market a service or a product that is defined under service activities discussed earlier. Marketing a service-based business is different from marketing a goods based business. For one, it is not easy to put a price to the service. Also, service firms are organized in a different manner in terms of structure. Determining costs becomes even more difficult in the non-profit sector wherein

 

 

6 Write short notes on:

  1. a) e-CRM
  2. b) Customer Life Cycle

 

Answer: a) The basic idea of e-CRM comes from e-commerce. Essentially, e-CRM differs from CRM in terms of the technology and the syntactical nature of interface with customers. Typically an e-CRM would provide customers with a self-service browser based window on which they may have greater autonomy to surf different schemes and offers. Additionally, an e-CRM will

 

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MK0017 – E-MARKETING

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DRIVE: SPRING 2016

PROGRAM: MASTER OF BUSINESS ADMINISTRATION (MBA)

SUBJECT CODE & NAME: MK0017 – E-MARKETING

CREDITS & MARKS: 4, 60

SEMESTER: IV

BK ID:B1810

 

Q.1: Explain Front-end & Back-end activities of Infrastructure: Building a Product system. Explain Digital Products.

  1. a) Explanation of Front-end & Back-end activities of Infrastructure: Building a Product system.
  2. b) Explanation of Digital Products.

ANS:

  1. a) Explanation of Front-end & Back-end activities of Infrastructure:

In software engineering, front end and back end distinguish between the separation of concerns between the presentation layer (the front end) – which is the

 

 

Q.2: List and explain the types of online stores in E-Malls and Parties in an E-Marketplace

  1. a) Explanation to the types of online stores in E-Malls
  2. b) Explanation to the Parties in an E-Marketplace

ANS:

 

  1. a) Explanation to the types of online stores in E-Malls:

e-Malls are Web sites that feature links to numerous online shopping sites. Some of these portals offer e-wallet technology, so you only need to enter a credit card number and shipping information once, even if you shop numerous online stores. e-Malls offer links

 

Q.3: Elaborate on the Internal and External Considerations of Situational Analysis

Internal and External Considerations of Situational Analysis

ANS:

 

Internal and External Considerations of Situational Analysis:

An e-marketing plan can be developed by research and analysis. Its aim is to reach marketing objectives with the help of electronic goods. Every good e-marketing plan is developed according to the overall marketing plan of the organisation.

e-Marketers

 

Q.4: Explain the 4 P’s in E-Marketing along with the additional 3P’s in E-Marketing of Services

  1. a) Explanation to the 4 P’s in E-Marketing
  2. b) Explanation to the additional 3P’s in E-Marketing of Services

ANS:

 

  1. a) Explanation to the 4 P’s in E-Marketing:

4 P‟s are depicted on the internet and online marketing:

Product There

Q.5: Elaborate on the Word-of-Mouth Marketing Techniques

Word-of-Mouth Marketing Techniques

ANS:

 

Word-of-Mouth Marketing Techniques

From a conceptual viewpoint, online social networking is no different than traditional networking and socialising. You meet people over the Web and get to know them by sharing information about each other. Those you like and/or

 

Q.6: Write short notes on:

  1. a) Customer Metrics
  2. b) E-mail/Direct Metrics
  3. c) On-site Web analytics technologies

ANS:

 

  1. a) Customer Metrics:

Customer metrics are buzzwords in the business world that have been getting plenty of attention in recent years. In simplest terms, customer metrics are simply measurements used to gauge the customer – whether for loyalty and retention, marketing or new product development. There are many different types of customer metrics used today, but not all of them

 

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MK0018– International Marketing

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DRIVE SUMMER 2016

PROGRAM MBADS (SEM 4/SEM 6)

MBAFLEX/ MBA (SEM

4)

SUBJECT CODE & PGDMMN (SEM 2)

NAME

MK0018– International Marketing

 

1 Differentiate between GATT and WTO

GATT

WTO

 

Answer: GATT is a multilateral treaty among the member countries that lays down certain agreed rules for conducting international trade. The member countries contribute together to four-fifth of the total world trade. It is interesting to note that underdeveloped countries form a sizable majority in GATT. The basic aim of GATT is to liberalise world trade negotiations among members countries and

 

 

2 Write short notes on the following:

  1. International franchising
  2. International contract manufacturing

 

Answer: a) Franchising is basically a specialized form of licensing in which the franchiser not only sells intangible property to the franchisee, but also insists that the franchisee agree to abide by strict rules as how it does business. The franchiser will also often assist the franchisee to run the business

 

 

3 What are the stages in which international markets are screened and analysed?

4 Stages

 

Answer: Step One – Country Identification

The World is your oyster. You can choose any country to go into. So you conduct country identification –

 

4 What is counter-trade? Describe the various types of counter-trade.

Explanation of the concepts

Types

 

Answer: Counter trade constitutes an estimated 5-30 percent of total world trade. Counter-trade greatly proliferated in the 80s. Counter-trade is one of the oldest forms of trade in the government mandate to pay for goods and services with something other than cash. It is a practice that

 

5 Discuss the role of sales promotion and personal selling in international marketing.

Sales promotion

Personal Selling

 

Answer: Sales promotion is one of the most important aspects of marketing. Selling is as important as producing. Every manufacturer has to sell his product in the market – domestic or inte

 

 

6 Write short notes on the following:

  1. Bill of Exchange
  2. Packing list
  3. Air way bill
  4. Certificate of origin
  5. Consular invoice

 

Answer: a) When a draft bill is drawn on a foreign firm, it is termed as a foreign draft or bill of exchange. It is prepared either in an international currency or Indian rupee depending on the terms of contract. Accordingly, the bill is known by the name of currency in which it is drawn. For

 

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MI0038- ENTERPRISE RESOURCE PLANNING

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DRIVE

SUMMER 2016

PROGRAM

MASTER OF BUSINESS ADMINISTRATION (MBA)

SEMESTER

IV

SUBJECT CODE & NAME

MI0038- ENTERPRISE RESOURCE PLANNING

 

1 Define Enterprise Resource Planning (ERP). Briefly explain the major benefits of an ERP system.

Define ERP

Explain any 8 major benefits of an ERP system

 

Answer: ERP is an integrated information system that controls and integrates all the business functions of an enterprise. According to Nah and Lau (2001), “ERP is a packaged business software system that

 

2 Write short notes on the following:

  1. Decision Support System (DSS)
  2. Executive Information System (EIS)
  3. Customer Relationship Management (CRM)
  4. Management Information System (MIS)

 

Answer: a. Decision Support System (DSS)

Refers to a system that helps managers to make decisions in situations when there is uncertainty about the possible outcomes of those decisions. DSS uses spread sheets to analyse different options and alternatives.

 

  1. Executive Information System (EIS)

EIS is a decision-support tool specifically designed for top-level managers (executive-level

 

 

3 Explain the different phases of an ERP implementation life cycle.

Explain 11 phases of an ERP implementation life cycle

 

Answer: 11 phases of an ERP implementation life cycle

Pre-evaluation screening

Pre-evaluation screening is the first phase of the ERP implementation lifecycle. It includes examining all the available ERP systems. Among these systems, those that are able to meet the organisation’s requirements are selected.

 

Package evaluation

The

 

 

4 Explain the role of manufacturing and production planning module of an ERP system. Briefly explain the sub-modules of the manufacturing module.

Explain the role of manufacturing and production planning module of an ERP system

Explain any 8 sub-modules of the manufacturing module

 

Answer: The manufacturing and production planning module of an ERP system helps an organisation plan and perform its production activities effectively by providing accurate and timely information. Some of these activities include MRP, shop-floor control, inventory management, and capacity planning. The manufacturing and production planning module of an ERP system

 

5 Explain the role of ERP in sales and distribution.

Briefly explain the sub-modules of the sales and distribution module.

Explain the role of ERP in sales and distribution

Briefly explain the sub-modules of the sales and distribution module

 

Answer: An organisation generates revenue by selling its products and services. These products and services are passed through an extensive distribution network before they reach the end users. This distribution network involves wholesalers, retailers, and commission agents. An effective

 

 

6 Define the role of vendors and consultants in ERP implementation.

Define vendor and role of vendors in ERP implementation

Define consultant and the role of consultants in ERP implementation

 

Answer: Nowadays, the ERP market is facing stiff competition due to increasing number of vendors. These vendors strive hard to fulfil the needs of customers by providing unique and innovative ERP

 

 

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MI0039- E-COMMERCE

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DRIVE

SUMMER 2016

PROGRAM

MASTER OF BUSINESS ADMINISTRATION (MBA)

SEMESTER

IV

SUBJECT CODE & NAME

MI0039- E-COMMERCE

 

1 Define the concept of e-commerce. Briefly explain the features and advantages of e-commerce.

Concept of e-commerce

6 features of e-commerce

4 advantages of e-commerce

 

Answer: Electronic Commerce or e-commerce is the latest concept in today’s business scenario. Broadly speaking, the e-commerce business methodology addresses the needs of organisations, retailers and consumers to reduce the costs, while improving the quality of service and increasing the speed of delivery of goods. Today, e-commerce refers to buying and selling of information, products and

 

2 Briefly explain the following E-Commerce models.

  1. Business to Consumer (B2C)
  2. Business to Business (B2B)
  3. Consumer to Consumer (C2C)
  4. Consumer to Business (C2B)

 

Answer: a. Business to Consumer (B2C)

The Internet has changed the way customers purchase or sell goods. They use online shopping portals to buy products, such as apparels, shoes, electronics, automobiles, tours packages and so on. The B2C model involves purchase and sale transactions between organisations and customers

 

 

  1. Define the concept of web marketing and web advertising.

State the guidelines for market segmentation on the web.

Define the concept of web marketing

Define the concept of web advertising

Explain the guidelines for market segmentation on the web.

 

Answer: Concept of Web-Marketing

The use of the Internet for marketing goods and services by organisations is called Web-marketing or is more frequently referred to as Internet marketing. The interactive nature of providing an instant response is unique to Web-marketing and in this way, differentiates it from traditional

 

 

4 Briefly explain the developments that IT has driven in the banking industry.

Explain 8 types of development

 

Answer: Developments in Banking Industry

  1. Electronic Payment Services – E Cheques: Banks have come up with a new technology for enabling electronic payments through e-cheques. E-cheques will largely replace the use of conventional paper cheques.
  2. Real Time Gross Settlement (RTGS): The Real Time Gross Settlement system has been prevalent in the Indian banking industry since March 2004. RTGS technology can be used to give banks electronic instructions to transfer funds from one’s own accounts to accounts in

 

 

5 What is online publishing? Explain the different ways to publish information using the internet.

Define the concept of online publishing.

Explain any 6 techniques to publish information using the internet.

 

Answer: Online publishing is the process of using computers and software to create text and graphics to develop Internet-based documents, such as newsletters, online magazines, books, brochures,

 

 

6 Briefly explain the potential threats to online security.

Explain any 5 major threats to online security

 

Answer: Potential threats to online security

Viruses and Worms

The major threats to online security are viruses and worms. These harm data and software by either corrupting them completely or partially. Viruses and worms attach themselves to host computers and

 

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MI0040 – TECHNOLOGY MANAGEMENT

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DRIVE

SUMMER 2016

PROGRAM

MASTER OF BUSINESS ADMINISTRATION (MBA)

SEMESTER

IV

SUBJECT CODE & NAME

MI0040 – TECHNOLOGY MANAGEMENT

 

1 Describe the concept of technology management.

Explain the various stages of strategic technology management system (STMS).

Concept of technology management

Stages of strategic technology management system

 

Answer: Technology management can be defined as a process of planning, organising, selecting, and

 

2 Define technological innovation.

Explain the different types of innovation on the basis of flexibility and in terms of offerings.

Concept of technological innovation

Types of innovation on the basis of flexibility and in terms of offerings

 

Answer: According to the Department of Trade and Industry, UK, innovation refers to “the successful exploitation of new ideas”. In simple words, innovation refers to the invention and successful commercial exploitation of their invention. Technological innovation is one of the ways of gaining

 

 

3 Briefly explain the guiding principles of technology management.

Guiding principles of technology management

 

Answer: Guiding Principles of Technology Management

  • Value Creation: It should be the main intention of the new technology paradigm of an organisation. Value creation creates demand for the products and services, which in turn increases the profitability of

4 With a neat diagram, explain the various stages of technology life cycle.

Diagram

Various stages of technology life cycle

 

Answer: Various stages of technology life

 

 

5 a. Define technology transfer. Explain the steps involved in technology transfer process.

  1. Explain the major categories of technology transfer

Concept of technology transfer

Steps involved in technology transfer process

Major categories of technology transfer

 

Answer: According to the National Aeronautics and Space Administration (1965), technology transfer is “the process of providing the technology developed for one organisational

 

 

6 Explain the technological impacts on different aspects of society.

Technological impacts on society

 

Answer: Technological Impacts on Different Aspects of Society

Technology’s Impact on Business

Business has been at the forefront of technology for ages. From the discovery of machines to replace manual labour in industries to the discovery of the Internet, technology has affected business procedures and

 

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MI0041 – JAVA AND WEB DESIGN

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DRIVE

SUMMER 2016

PROGRAM

MASTER OF BUSINESS ADMINISTRATION (MBA)

SEMESTER

IV

SUBJECT CODE & NAME

MI0041 – JAVA AND WEB DESIGN

 

1 Write short notes on the following:

  1. Java Servlet
  2. Java Server Pages

 

Answer: a) Java Servlet

A Servlet is a Java program module that processes and answers client requests. A Servlet runs on the server and acts as an interface between the client and the server. Java Servlet provides high level, component-based, platform-independent and server-independent standards for developing web applications in Java. To appreciate the significance of Java Servlet in developing web application, we first need to understand the challenges that the developers were facing. When we use a web

 

2 Briefly explain the basic structure of an HTML document.

Explain the basic structure of an HTML document

 

Answer: The structure of an HTML document is made of several elements and attributes such as !DOCTYPE, html, head, and body.

 

The <!DOCTYPE> Tag

The <!DOCTYPE> tag is the first element in an HTML document and it specifies the Document Type Definition

 

 

3 What is Cascading Style Sheets (CSS)? Briefly explain any four ways of creating the CSS in a web page.

Explain Cascading Style Sheets (CSS)

4 different ways of creating CSS

 

Answer: CSS or simply style sheets are text files that contain one or more rules in the form of property/value pairs to determine how the elements in a Web page should be displayed. In other words, CSS is used to style a Web page. Use CSS style properties carefully and make sure that the chosen

 

 

 

4 Explain any four types of operators available in Java.

Explain any four types of operators available in Java

 

Answer: 4 types of operators available in Java

Arithmetic Operators

We can use arithmetic operators, such as addition (+), subtraction (-), and multiplication (*), to perform arithmetic operations.

 

 

5 With an example, explain the following:

  1. if Statement
  2. if-else Statement
  3. while loop
  4. do-while loop

 

Answer: a. if Statement

The if statement is a conditional construct that is used to evaluate an expression for a boolean value (true or false). In case the expression returns true, the statements following the conditional expression are executed, but if the expression returns false, the code following the conditional expression is not executed and the program moves to the next statement. The syntax of the if statement is as

 

 

6 Explain the stages of JSP (Java Server Pages) life cycle.

5 Stages of JSP life cycle

 

Answer: Stages of JSP

The Page Translation Stage

In the page translation stage of the JSP life-cycle, the web container translates the JSP document into an equivalent Java code—that is a Servlet. Usually, a Servlet contains Java code with some markup language tags, such as HTML or XML. JSP, on the other hand, consists primarily of markup language with some Java code. The objective of page translation, therefore, is to convert a document chiefly consisting of HTML/XML code, to one that has more of Java code, which can be

 

 

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