Author Archive: SMU MBA SOLVED ASSIGNMENTS

Course: Marketing Management

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

 

 

 

Course: Marketing Management

 

 

 

Internal Assignment Applicable for September 2016 Examination

 

Assignment Marks: 30

 

Instructions:

 

  • All Questions carry equal marks.
  • All Questions are compulsory
  • All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3in not more than 500 words for each subsection. Use relevant examples, illustrations as far aspossible.
  • All answers to be written individually. Discussion and group work is not advisable.
  • Students are free to refer to any books/reference material/website/internet for attempting theirassignments, but are not allowed to copy the matter as it is from the source of reference.
  • Students should write the assignment in their own words. Copying of assignments from otherstudents is not allowed.

 

 

Assume you are the Marketing Head of an organisation which has recently started selling “Dant Shakti” toothpaste in India. The toothpaste has been manufactured with ayurveda concept. The company has test marketed the product in selected few market and the response has been good. The company now plans to go for national launch. Some of the task that has been given to you as mentioned below:

 

 

Question. 1. How would you segment the market for the Ayurveda toothpaste “Dant Shakti”?(10 Marks)

 

Answer:Being a marketing head of Dant Shakti, it would be the major part of marketing head’s duty to make sure that the marketing of the product is being operated properly. There are various marketing strategies that can be applied for toothpaste marketing but as the marketing head of Dant Shakti, it would be the major part of marketing head’s duty to never ignore the covering area or covering market of the product. In this case, the Dant Shakti toothpaste needs marketing and selling strategies for rural and urban areas of India. So, the strategy should contain all the necessary aspects that can allow marketing head of Dant Shakti to do his job efficiently.

 

 

 

 

 

Question.2. Distribution is the biggest challenge in India as the market is divided into Urban andrural market. How would you distribute Ayurveda toothpaste “Dant Shakti” in the Indianmarket? (10 Marks)

 

Answer:The position of beingmarketing head of Dant Shaktialso comes with lots of challenges and one of the most common challenges of being marketing head of Dant Shakti toothpaste is distribution. The procedure of distribution is never simple. There are no certain all-rounder strategies available for FMCG distribution which makes this task even harder and unique every time. And of course, when we talk about rural and urban market distribution covering then the challenge of distribution becomes even more

 

 

 

 

 

Question.3. a) Explain the positioning and differentiation strategy that you will use for “DantShakti” toothpaste. (5 Marks)

 

Answer:Positioning and differentiation strategies can be imagined and created in variety of ways. It can be obtained from the product qualities, competitiveness, application, the sorts of purchasers included, or the attributes of the product class. Every one of these properties speak to an alternate methodology in creating positioning procedures, despite the fact that every one of them have the regular goal of anticipating a positive picture in the psyches of the customers or group of onlookers. There are seven ways to deal with positioning methodologies:

 

 

 

 

  1. b) Explain the promotion mix that you will use for “Dant Shakti” toothpaste.(5 Marks)

 

Answer:Toothpastes are considered medicinal products that guardthe teeth against microscopic organisms or bacteria and other hurtful microorganisms. Having dental specialists suggest your toothpaste enhances your image acknowledgment. Look for a dental specialist who will show up in a link or TV telecast advertisement suggesting your toothpaste for ideal teeth insurance. Print appealing notices and fliers and abandon

 

 

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Course: Financial Accounting and Analysis

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

 

 

 

Course: Financial Accounting and Analysis

 

 

 

Internal Assignment Applicable for September 2016 Examination

 

Assignment Marks: 30

 

Instructions:

 

  • All Questions carry equal marks.
  • All Questions are compulsory
  • All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3in not more than 500 words for each subsection. Use relevant examples, illustrations as far aspossible.
  • All answers to be written individually. Discussion and group work is not advisable.
  • Students are free to refer to any books/reference material/website/internet for attempting theirassignments, but are not allowed to copy the matter as it is from the source of reference.
  • Students should write the assignment in their own words. Copying of assignments from otherstudents is not allowed.

 

 

 

Question. 1. Mr.Batra&Mr.Khatri the CFO and accounts manager of Sharda International, having difference of opinion with regard to IGAAP and IFRS as far as the presentation of financial statements is concerned. List the main points of differences between IGAAP and IFRS related to the presentation of financial statements (10 Marks)

 

Answer:Mr.Batra&Mr.Khatriare both the CFO and also the accounts manager of Sharda International, and they also have difference of opinion regarding IGAAP and IFRS when it is the matter of financial statements presentation. They need to understand the difference clearly so that they can reach to any final decision for

 

 

 

Question.2. The accounting process is a series of activities that begins with a transaction .Discuss the steps involved in the accounting process, which are necessary to complete the process. (10 marks)

               

Answer:Accounting is not just about calculations and working with numbers. It is also about properly following the guidelines to get the job done perfectly.

 

Accounting Cycle

 

There is recede and flow to each industry. In accounting, the back and forth movement or recede and flow is the accountingcycle. The term accountingcycle alludes to the particular steps that are included in finishing the accountingprocedure. The cycle resembles a circle. It starts at one point and spins through particular steps, before beginning again at the same point and after that repeating those same steps.

 

 

 

 

Question3. The chopra & Company reported the following results-

 

Net Income 14830
Total Assets 114450
Shareholder’s equity 23045
Revenues 99850
  • Apply the Du Pont Analysis.

Ans3.  Return on equity (ROE) = (Net Income/Revenues) × (Revenues/Total Assets) × (Total Assets/Shareholders’equity)

 

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Course: Business Statistics

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

 

 

 

Course: Business Statistics

 

 

 

Internal Assignment Applicable for September2016 Examination

 

Assignment Marks: 30

 

Instructions:

 

  • All Questions carry equal marks.
  • All Questions are compulsory
  • All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3in not more than 500 words for each subsection. Use relevant examples, illustrations as far aspossible.
  • All answers to be written individually. Discussion and group work is not advisable.
  • Students are free to refer to any books/reference material/website/internet for attempting theirassignments, but are not allowed to copy the matter as it is from the source of reference.
  • Students should write the assignment in their own words. Copying of assignments from otherstudents is not allowed.

 

 

 

Question. 1. Explain the calculation and utility of standard deviation and Bowley’s coefficient ofskewness with one example for each. (Marks 10)

 

Answer:The standard deviation is utilized when you would need to quantify the arrangement of information on the premise of spread of scores. The general method for utilizing it is populace standard deviation. We get just information from test standard deviation and we can evaluate the populace with that. Fundamentally, the sample and population standard deviations are two various types of standard deviations which are calculated differently.

 

For instance, if we need to calculate the standard deviation to discover the gold coin sums that the pirate ship has. The computation would be as per the

 

 

 

 

 

Question. 2. The student scores in an examination are 35, 30, 25, 26, 40, 44, 36, 54, 64, 65, 75, 60,70, 85, 90, 92, 46, 52, 63, 52. The daily pocket money (in Rs.) for the same students(respectively) are 110, 110, 120, 140, 150, 140, 150, 210, 200, 140, 210, 240, 300, 260, 500,270, 310, 550, 450, 500. Find the following:-

 

(a) Regression of scores on pocket money (4 marks)

 

(b) Regression of pocket money on scores (4 marks)

 

(c) Derive Pearson’s Correlation coefficient from the above two regression coefficients (2 marks).

 

Answer : 2 a)

 

Scores(x) Pocket Money(y) ∑xy ∑X2

35 110 3850 1225
30 110 3300 900
25 120 3000 625
26 140 3640 676
40 150 6000 1600

 

 

 

 

 

 

 

 

 

 

Question. 3. a)Explain Bayes’ Theorem with an example. What is the posterior probability in thesame example?

 

Answer:

– (i) Two cards are drawn at random from standard deck of 52 cards without replacement =

=

                     

 

 

b)Two cards were drawn, without replacement, from a pack of 52 cards. What is theprobability that they are both Kings? What is the probability for the same case if the cardswere drawn with replacement? (5 marks)

 

 

(ii) Two cards are drawn at random from a standard pack of 52 cards with replacement

There are 4 kings in the pack of 52 cards in each of one suit, for drawing king from 52 card would have the probability =

Since, you replaced the

 

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Course: Management Theory and Practices

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

 

 

 

Course: Management Theory and Practices

 

 

 

Internal Assignment Applicable for September 2016 Examination

 

Assignment Marks: 30

 

Instructions:

 

  • All Questions carry equal marks.
  • All Questions are compulsory
  • All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3in not more than 500 words for each subsection. Use relevant examples, illustrations as far aspossible.
  • All answers to be written individually. Discussion and group work is not advisable.
  • Students are free to refer to any books/reference material/website/internet for attempting theirassignments, but are not allowed to copy the matter as it is from the source of reference.
  • Students should write the assignment in their own words. Copying of assignments from otherstudents is not allowed.

 

 

 

Question. 1. “Management is an art of getting things done through and with people”. Consider thisdefinition of Management by Mary Parker Follett and point out the view of the author withreference to the traditional debate in the management literature. (10 Marks)

 

Answer:“Management is an art of getting things done through and with people”. This clearly is the fact of management in business. This is absolute fact of the management that this is a job where efforts are not necessary. If you want to make sure that the management is proper and if you want to get things done properly then you would need to add skills and innovative thinking in the management in order to find best results. This is the same thing that you can find in the detailed book about the definition of Management by Mary Parker Follett.

 

Follett wrote her third and final book, “Creative

 

 

 

Question.2. Your organization is going for overall organizational transformation for the purposeof improvement. Explain how you will use Six-Box Organizational Model?(10 Marks)

 

Answer:Organization advancement (OD) is the investigation of effective hierarchical change and execution. OD rose up out of human relations concentrates on in the 1930s, amid which therapists understood that hierarchical structures and procedures impact specialist conduct and inspiration. All the more as of late, work on OD has extended to concentrate on adjusting organizations to their quickly changing and complex situations through hierarchical learning, data administration and change of authoritative standards and qualities. Key

 

 

 

Question.3. ABC Ltd. is considering the use of ICT in the functioning of the organization. Withrespect to this write a short note on each of the following:

 

 

a)Decision Support System

 

Answer:A choice emotionally supportive network (DSS) is a PC based data framework that backings business or hierarchical basic leadership exercises. DSSs serve the administration, operations, and arranging levels of an organization (normally mid and higher administration) and individuals settle on choices about issues that might be quickly changing and not effortlessly determined ahead of time—i.e. Unstructured and Semi-Structured choice issues.

 

 

 

b)Expert System

 

Answer:In computerized reasoning, a specialist framework is a PC framework that copies the basic leadership capacity of a human master. Master frameworks are intended to take care of complex issues by thinking about data, spoke to

 

 

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Course: Information System for Managers

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

 

 

 

Course: Information System for Managers

 

 

 

Internal Assignment Applicable for September 2016 Examination

 

Assignment Marks: 30

 

Instructions:

 

  • All Questions carry equal marks.
  • All Questions are compulsory
  • All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3in not more than 500 words for each subsection. Use relevant examples, illustrations as far aspossible.
  • All answers to be written individually. Discussion and group work is not advisable.
  • Students are free to refer to any books/reference material/website/internet for attempting theirassignments, but are not allowed to copy the matter as it is from the source of reference.
  • Students should write the assignment in their own words. Copying of assignments from otherstudents is not allowed.

 

 

 

Question. 1. Pizza Fresh is a pizza food chain that enjoys its presence across the top tier cities inIndia. Due to its good food quality and customer service it has recently gainedpopularity and has decided to make its presence be felt in tier 2 cities as well. PizzaFresh want to implement an ERP system to make sure the operations are streamlineddespite the scale in operations and customers are served with their preference ofpizza from any of their outlets. As an ERP consultant, explain to Pizza Fresh thechallenges and benefits of implementing ERP. (10 marks)

 

Answer:Pizza Fresh is highly reputed pizza chain that is popular all around the world. They are thinking about expenditure of their business. The pizza of Pizza Fresh is reputed because the pizza food chain is becoming reputed day by day. It is upholding its presence all around the world with the top tier cities in India. The food quality of Pizza Fresh is really very good and customer service always satisfies the customer as well. Those were main points of attractions of Pizza Fresh. They have gained lots of popularity and they have made the decision

 

 

 

Question.2. With the help of an example of a supply chain in the manufacturing industry, explainhow technology has brought in sophistication in Supply Chain Management.(10 marks)

 

Answer:Supply chain is a major part of manufacturing industry. In the present world, technology has brought in sophistication in Supply Chain Management. There has been lots of improvements in manufacturing industry with the help of technology but the main thing here to notice is that not all the changes results the same. There are various categories of changes in manufacturing industry and in order to avail the advantage of advancements, it is necessary that you understand the advancement and then you would be able to get best of it.

 

 

 

 

Question.3. A high end shopping mall in Bangalore has deployed an advanced smart-phone basedsolution which will generate data insights from customers visiting the mall. Thetechnology uses real-time analytics to convert data collected from a buyer’smovements in the mall to provide meaningful interactions. Once a customer opts-infor this service, the solution will monitor the preferences based on his location andinterests and ultimately will provide personalized services through its mobileapplication It uses Wi-Fi sensor routers to track the exact location of the customersand their proximity to the store.

 

 

a)How will mining customer data help to improve their shopping experience?(5 marks)

 

Answer:For data mining to influence a business, it needs hugeness to the key business process. Data mining is a bit of a much greater course of action of steps that happens between an association and its customers. The way in which data mining influences a business depends on upon the business technique, not the data mining process. Take product showcasing for occurrence. A publicizing boss’ occupation is to grasp their business area. With this understanding comes the ability to take up with customers around here division, using different channels. This incorporates different zones, including direct advancing, print publicizing, telemarketing, and radio/TV publicizing, among others.

 

 

 

b)How could this mall use Social CRM to tap its existing and new customers?(5 marks)

 

Answer:Using CRM systems as an element of a customer engagement strategy has been able to be table stakes for associations to battle today. These advances license associations to talk with, track, analyse and administer relationship with customers, prospects, and team members.

 

Gartner predicts that the CRM business segment will encounter a 15% compound yearly improvement rate to reach $37 billion industry by 2017. Be that as it may, the industry is furthermore changing, modernizing and moving.

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Course: Corporate Social Responsibility

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

 

 

 

Course: Corporate Social Responsibility

 

 

 

Internal Assignment Applicable for September 2016 Examination

 

Assignment Marks: 30

 

Instructions:

 

  • All Questions carry equal marks.
  • All Questions are compulsory
  • All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3in not more than 500 words for each subsection. Use relevant examples, illustrations as far aspossible.
  • All answers to be written individually. Discussion and group work is not advisable.
  • Students are free to refer to any books/reference material/website/internet for attempting theirassignments, but are not allowed to copy the matter as it is from the source of reference.
  • Students should write the assignment in their own words. Copying of assignments from otherstudents is not allowed.

 

 

 

Question. 1. Explain with example the responsibility of organisation towards the various types ofstakeholders as listed below: (10 Marks)

 

  1. Shareholder
  2. Customer
  3. Society
  4. Government
  5. Employees

 

Answer:Each and every organization holds certain responsibilities and duties towards their stakeholders. When we say stakeholders then it clearly means that the person is of some kind of value to the company or organization. So, if we are talking about stakeholder then we can include a. Shareholder,b. Customer,c. Society,d. Governmentand e. Employees in this list. These are the most common types of stakeholders and below you will find the description about theresponsibility of organisation towards these stakeholders.

 

 

 

Question.2. M/s Eduwriter is the notebook manufacturing company. The company specializes inschool notebooks comprising of 96 and 198 pages. Recently, the company has startedselling stationary products too i.e. Pen, Pencil, Eraser etc. The company is currentlypresent in five major cities namely, Mumbai, Delhi, Bangalore, Kolkata and Chennai. Thecompany now plans to start its own CSR activities. The company hires you as a CSR headand has given you the task to list down at least five CSR activities that you wouldundertake which will align well with the company’s current line of business. Explain thefive CSR activities in detail. (10 Marks)

 

Answer:CSR exercises as for environment, society and delegate welfare:

 

  • Livelihood creation and pay development – accomplished 12,500 families, enabled reliable occupations with farm based and off-homestead exercises.
  • Community

 

 

 

Question.3. a) You have been asked to implement any one of the CSR activity from the five listedCSR activities. Prepare a detailed CSR Implementation strategy for any one listed CSRactivity of M/s Eduwriter. (5 Marks)

 

Answer:New developments:

 

  • Upgrade of SFI fiber line from 120,000 TPA to 240,000 TPA nearby sheeting machine to supply the mash.
  • New fiber line of 300,000 TPA presented combining latest progressions, for instance, single predictable

 

 

 

  1. b) Prepare a detailed CSR Monitoring and Measurement strategy for the selected CSRactivity of M/s Eduwriter. (5 Marks)

 

Answer:CSR exercises as to environment, society and worker welfare:

 

Waste management:All assembling units of the paperboard and distinguishing strength paper division have starting now refined very nearly 100 for each penny solid waste recycling by its utilization for making products like lime, fly searing flotsam and jetsam squares, dull burdens up, egg plate, et cetera.; the procurement and reusing of around 120,000 tons of waste paper amid the year has further consolidated the business’

 

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Course: Business Economics

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

 

 

 

Course: Business Economics

 

 

 

Internal Assignment Applicable for September 2016 Examination

 

Assignment Marks: 30

 

Instructions:

 

  • All Questions carry equal marks.
  • All Questions are compulsory
  • All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3in not more than 500 words for each subsection. Use relevant examples, illustrations as far aspossible.
  • All answers to be written individually. Discussion and group work is not advisable.
  • Students are free to refer to any books/reference material/website/internet for attempting theirassignments, but are not allowed to copy the matter as it is from the source of reference.
  • Students should write the assignment in their own words. Copying of assignments from otherstudents is not allowed.

 

 

 

Question. 1. Distinguish between by giving examples

 

  1. a) Inferior Good and Normal Good

 

Answer:Normal good: A good for which request increments when salary increments and falls when pay diminishes yet value stays consistent

 

Inferior good: a good that declines popular when shopper wage rises; having a negative wage elasticity of demand.

 

 

 

 

  1. b) Income Effect and Substitution Effect

 

Answer:The substitution impact expresses that expansion in the cost of a cooperative attitude urge purchasers to purchase elective merchandise. The substitution impact measures how much the higher cost urges buyers to utilize different merchandise, expecting the same level of wage.

 

The pay impact looks at how the value change impacts buyer wage, and how much the ascent in wage will prompt lower

 

 

 

 

  1. c) Shift in Supply Curve and Movement along Supply Curve.

 

Answer:

 

A development in a supply curve is an adjustment in supply as a consequence of an adjustment in cost. In the example above an expansion in cost is reflected by a development along the supply curve making more be supplied. A shift in a supply curve is an adjustment in supply for a reason other than an adjustment in cost. In the illustration the supply curve has moved to one side. This implies more is supplied at

 

 

  1. d) Elastic and Inelastic Demand

 

Answer:Inelasticity and elasticity of demand are the individual end ranges at the standard examination of cost and demand for a given product in an economy. If the adjustment sought after for a given product relates nearly to the adjustment in cost for that product, the demand is deliberated be flexible. If the adjustment sought after for a given product does not relate nearly to an adjustment in cost for that product, the demand is deliberatedbe inelastic.

 

Elasticity of demand is figured by isolating the

 

 

 

Question.2. Differentiate between the Laws of returns to variable proportions and Laws of returns toScale.

 

Answer:Law of Returns:If I continue including work (or a specific component of generation) to the production setup while keeping every other element steady (i.e. – ceteris paribus), then consistent returns will set in.

 

 

 

 

 

 

Question.3. a)Complete the following table and comment of the behavior of:-

 

  • Average Fixed Cost
  • Marginal Cost
  • Average Cost

 

Answer:

 

Output Fixed

Cost

Variable

Cost

Total

Cost

Average

Fixed cost

Average

Variable

cost

Marginal

cost

Average

Cost

0 10 0
1 10 12 22 10 12 12 12
2 10 20 30 5 10 8 10

 

 

 

  1. b) Can a monopolist incur losses in the short run? Explain how, with the help of example.

 

Answer:The market is considered complete with the presence of monopoly because it drives many changes and development to the business sectors. When we talk about the monopoly then we should know that monopoly exists only when any specific firm or person is the sole supplier of any specific particular commodity contrasts with another monopsony. It relates to the control of specific single entity of market for the purpose of

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Course: Business Communication & Etiquette

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

 

 

 

Course: Business Communication & Etiquette

 

 

 

Internal Assignment Applicable for September 2016 Examination

 

Assignment Marks: 30

 

Instructions:

 

  • All Questions carry equal marks.
  • All Questions are compulsory
  • All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3in not more than 500 words for each subsection. Use relevant examples, illustrations as far aspossible.
  • All answers to be written individually. Discussion and group work is not advisable.
  • Students are free to refer to any books/reference material/website/internet for attempting theirassignments, but are not allowed to copy the matter as it is from the source of reference.
  • Students should write the assignment in their own words. Copying of assignments from otherstudents is not allowed.

 

 

 

Question. 1. Rajesh is a new trainer in a call center. His first assignment is to deliver basictelephone etiquette to a team of newly joined associates. What points must be cover in histraining?

 

Answer:1. Introduce the team: Training with a presentation (live or video) from the call center managing director, office heads, and operator administrators. Urge them to present their part on the group and additionally how the operators can get in touch with them. This will help operators put a face to a name and give them a life saver when required.

 

  1. Instruct your new agent about your business: Your new contracts should have a thorough comprehension of your business, product and call

 

 

 

Question. 2. A Shimora courier has been facing customer complaints about feedback and updatessince 2 months. They have decided to go for a communications audit at all the levels.Please list and explain in brief steps in conducting a communication audit.

 

Answer:A communication audit is the way toward distinguishing interior and outer communication qualities and shortcomings. It is a route for an organization to get it

 

 

 

 

Question. 3. Read the case study carefully and answer the questions

 

Bean computers has a large sales department, the department has divisions for proposalwriting divided into subdivision for approaching the customers through sales letters. Torecruit people into the department they ask each candidate to write two different salesletters – Solicited and Unsolicited. If you are selected for the position….

 

  1. What will you keep in mind while sending an unsolicited sales letter?

 

Answer:Organizations utilizing direct-mail advertising buy or generally get mailing records intended to focus on the individuals who coordinate a specific psychograph. If you claim a home, purchase an auto, subscribe to a magazine, or utilize a Mastercard, you are on some individual’s rundown. As the expense of paper and postage has expanded, purchasing and offering of mailing records taking into account ethnic foundation, occupation, and an

 

 

 

  1. What characteristics does a solicited sales letter have? (Marks 5)

 

Answer:It is frequently less demanding to compose a solicited sales letter advertisement than a unsolicited sales letter advertisement in light of the fact that the reader has welcomed you to send data and is expecting your letter. Thusly, you don’t need to stress that your letter will be disregarded totally.

 

 

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Elective – Advertising Management

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National Institute of Business Management

 

Chennai – 020

EMBA/ MBA

 

Elective – Advertising Management

 

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

 

 

 

Question. 1. As a manager of consumer electronics shop, how will you prepare an advertising budget? What all steps will you take in the advertising budgeting process taking care that your advertisement is not a waste in the competitive market.

 

Answer:In this advertising world, every day we see many advertisements of different products or brands. Organisation invests heavily in advertising to make their product popular and to increase sales. But, here the question is – how the organisations decide – how much to advertise? How much to invest in advertisement? What should be the size of advertising budget?

 

Definition of Advertising Budget

 

“Advertising budget is an estimated amount an organisation decides to invest in its promotional expenditures over a period of time. An advertising budget is the money a company set aside to accomplish its marketing objectives.”

 

It is difficult to measure the effect of advertising on business sales. Advertising is just one of the variables that affects sales in a period of time. As a percentage of sales, advertising expenditure varies from business to business. Because of such complications it is very difficult for business organisations to decide the size of advertising budget. There are various approaches that can be used to set advertising budget.

 

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Assignments of Continuing Education Scheme – NIBM

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National Institute of Business Management

Ist Floor, Swathandrya Samara Smrithi Bhavan, Nandavanam Road

Palayam P.O. Trivandrum – 695 033

E-mail: admin@nibmglobal.com

0471- 4014294, 4014298

 

 

Assignments of Continuing Education Scheme

Semester – IV

  1. Students are requested to go through the instructions carefully.
  2. The Assignment is a part of the internal assessment.
  3. Marks will be awarded for each Assignment, which will be added to the total marks. Assignments carry equal marks.
  4. Assignments should submit in your ‘portal’ on/before the ‘completion date’
  5. Case study project is based on the elective subject selected.

Please submit your case study also in the portal on the ‘completion date’ of forth semester assignments.

                                                Assignments                             Total Marks :100

 

 

 

 

 

 

  1. International Trade Management

 

 

 

Question.Which are the basic information you should have if you are to be an effective International Trade Manager in an exporting firm?

 

Answer:An export is any good or commodity, transported from one country to another country in a legitimate fashion, typically for use in trade. Export goods or services are provided to foreign consumers by domestic producers. The term “export” is derived from the conceptual meaning as to ship the goods and services out of the port of a country. The seller of such goods and services is referred to an “exporter” who is based in the country of export. In International Trade, exports refer to selling goods and services produced in home country to other markets. The process by, which international trade is handled is known as the international trade management. Even if the international trade manifests favorable trends, there is competition to handle in the international trade market.

 

Managing international trade policies, restructuring

 

 

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  1. Banking Management

 

 

Question.Imagine yourself as the manager of a Bank where automation is to be made. Explain the steps you will take to do it.

 

Answer:Effective automation is as much about good business process design as is it is about the robotics. There are multiple factors to consider, including systems use, business impact, data touch points, ROI of labor, and investment. And the ROI—from the front office and the back office—is significant. Key factors driving the global IT robotic automation market are cost benefits and improved efficiency over manual process handling, ability to leverage application software without integration, increasing adoption in finance and accounting (F&A) sector, and potential alternative to offshore outsourcing. In the front office, automation is improving experiences for customers by getting them answered fast and accurately.

 

 

 

 

 

  1. Information Technology

 

 

Question.How will you create an impact of Information Technology in your organization and do international business?

 

Answer:How will you create an impact of information technology in your organization and do International business?

 

For many years, companies have devoted more than half of their capital budgets to information technology, and have acted under the simplistic assumption that ‘improved information’ results in increased productivity. The same companies have not based their computer investments on careful calculations of returns or added value, but rather on cultural and political concerns. Successful information systems must focus more on relationships and interaction than on the information itself.

 

Tomorrow’s strategic technology investments will present more

 

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  1. Perspective Management

 

 

 

Question.Which are the aspects you will keep in mind about the perspective of management to be an effective Strategic Manager in an industry?       

 

Answer:Strategic management involves the formulation and implementation of the major goals and initiatives taken by a company’s top management on behalf of owners, based on consideration of resources and an assessment of the internal and external environments in which the organization competes.

 

Strategic management provides overall direction to the enterprise and involves specifying the organization’s objectives, developing policies and plans designed to achieve these objectives, and then allocating resources to implement the plans. Academics and practicing managers have developed numerous models and frameworks to assist in strategic decision making in the context of complex environments and competitive dynamics. Strategic

 

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