Marketing Management

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National Institute of Business Management

Chennai – 020

FIRST SEMESTER EMBA/ MBA

Subject : Marketing Management

 

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

 

 

  1. Explain the modern developments in the concept and practice of marketing.
  2. Explain the meaning and relevance of Marketing Environment.
  3. Explain the procedure in Marketing Planning.
  4. Discuss the basic principles of an organization design.
  5. Explain pricing policy.
  6. Discuss how will you select the appropriate media for advertisement.

 

 

25 x 4=100 marks

 

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Human Resources Management

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National Institute of Business Management

Chennai – 020

FIRST SEMESTER EMBA/ MBA

Subject : Human Resources Management

 

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

 

 

 

 

 

 

  1. Explain the emerging role of Personnel Management.
  2. Describe the steps in Human Resource Planning.
  3. Explain the different sources and methods of Recruitment.
  4. Explain Calendar preparation for training.
  5. Explain the concept of Workers Participation in Management.
  6. Explain the purposes and importance of Performance Appraisal

 

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25 x 4=100 marks

Financial Management

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National Institute of Business Management

Chennai – 020

FIRST SEMESTER EMBA/ MBA

Subject : Financial Management

 

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

 

 

  1. Explain the Indian Financial Systems.
  2. Explain debentures as instruments for raising long-term debt capital.
  3. What is Working Capital Cycle?Discuss.
  4. What are the characteristics and uses of ratio analysis? Explain with examples.
  5. Explain how will you estimate cash flows.
  1. Explain Performance Budgeting.

 

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25 x 4=100 marks

Information Technology (Part -2)

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National Institute of Business Management

Chennai – 020

EMBA/ MBA

 

Elective: Information Technology (Part -2)

 

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

 

 

  1. Write an essay on the role of the IT Industry .
  2. Explain how the government will enable a paradigm shift to “Hub to Globally Competitive value services” as against talent provider (Long Term National IT.
  3. Explain how the government will enable a paradigm shift to “Hub to Globally Competitive value services” as against talent provider (Long Term National IT Policy), thus working as a catalyst to change the macro environment to suit this opportunity.
  4. Explain the commercial advantage of Web.
  5. What has to be done when planning to open an e-commerce site?Explain.
  6. Explain the dimension of e business.

 

 

 

 

25 x 4=100 marks

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Information Technology (Part -1)

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National Institute of Business Management

Chennai – 020

EMBA/ MBA

 

Elective: Information Technology (Part -1)

 

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

 

 

  1. Explain the  impact of the information age on the workforce.
  2. Explain Database Management System.
  3. What are the parts of an Information System?Explain.
  4. Write an essay on Transforming Distance Education to Distributed Learning.
  5. Explain Information Technology – Trends.
  6. How is information systems, differentiated from computer and IT disciplines ?Explain.

 

 

 

25 x 4=100 marks

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Strategic Management

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National Institute of Business Management

Chennai – 020

SECOND SEMESTER EMBA/MBA

Subject : Strategic Management

 

 

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

 

 

  1. How strategic plans are formulated?Discuss the factors.
  2. What are the fundamental issues associate with changing of Operating System to carry out business strategy?Explain.
  3. Explain the key to successful implementation of any business strategy.
  4. How can congruence be achieved? Discuss budgets and rewards.
  5. How should a multi business compete? Explain.
  6. Discuss the nature of strategic management in small firms.

 

25 x 4=100 marks

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Management Information System

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National Institute of Business Management

Chennai – 020

SECOND SEMESTER EMBA/MBA

Subject : Management Information System

 

 

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

 

 

  1. Explain the basic elements of Management Information System.
  2. Explain the basic composition of MIS that can be explained in terms of different approaches.
  3. Explain the functions aiding MIS with respect to Production, Marketing, Finance and Personnel?
  4. Discuss the role of computer and data management in MIS?
  5. What are the factors responsible for a Vendor Evaluation, Technology Evaluation, ERP Solution Evaluation?Explain.
  1. Write an essay on the future thrusts and methodologies of MIS?

 

 

 

25 x 4=100 marks

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International Law

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National Institute of Business Management

Chennai – 020

SECOND SEMESTER EMBA/MBA

Subject: International Law

 

 

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

 

 

 

  1. Explain the origin & nature of International Law  its legal powers .
  2. Write an essay on International Human Rights Law and Organizations.
  3. Discuss what do you understand by “List of war crime” and “List of war criminals”?
  4. Explain rights that are Human Rights.
  5. Describe adding and amendment of treaty obligations.
  6. Explain ending treaty obligations.

 

 

 

 

 

25 x 4=100 marks

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Business English

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National Institute of Business Management

Chennai – 020

SECOND SEMESTER EMBA/MBA

Subject : Business English

 

 

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

 

 

  1. What is communication.? Explain the process of communication.
  2. Explain the speech situation in communication and its factors.
  3. Explain the basic steps to effective writing.
  4. Report an interview between a candidate and an applicant for the post of Marketing Executive and explain its valiant features.
  5. Explain the pressure of writing Performance Reviews.
  6. Discuss the importance of internal and external communication .

 

 

25 x 4=100 marks

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MH0057–Management of Healthcare Human Resources

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ASSIGNMENT

 

DRIVE SUMMER 2014
PROGRAM/SEMESTER MBADS – (SEM 4/SEM 6) / MBAN2 / MBAFLEX – (SEM 4) / PGDISMN (SEM 2)
SUBJECT CODE & NAME MH0057–Management of Healthcare Human Resources

 

BOOK ID B1321
CREDITS 4
MARKS 60

 

 

 

 

 

 

 

 

 

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

 

 

1 Discuss management development in healthcare organisations.

 

Answer : While delivering patient care has always been a primary goal of health care organizations, financial outcomes have long been the metric by which success is measured. Increasingly, however, health care leaders are being held accountable for both medical and financial outcomes. As a result, health care executives and providers must understand the determinants of organizational effectiveness—strategy, finance, operations, and leadership.

 

This leadership development program provides a transformational learning experience that goes far beyond the traditional debate over health care costs. In this global offering, you will examine the critical processes required to develop and implement a

 

 

 

2 Describe recruitment in healthcare services.

Answer :

 

3 Explain the objectives of HRM in healthcare.

Answer : The concept of Human Resource Management (HRM)

To begin with, HRM can be accurately termed as a paradigm that is accountable for administration stratagems and actions that effect the relation between employees and organization (Schuler, 2000). Human Resource Management encompasses several strategies necessary for successful management of the staff members working in the organization. HRM also makes sure that procedures adopted by the organization are suitable and effective. Additionally, Bratton & Gold (2007) adds to it by stating that there are a

 

 

 

4 Define performance appraisal. Describe the components of performance appraisal.

Answer : Performance appraisals sometimes have the reputation of creating tension between a supervisor and subordinate. However, sound and effective performance reviews share common components thatmake them positive experiences and maximize the benefit of conducting and participating in them. Emphasizing the good and helping an employee on the road to improvement are important components of effective performance appraisals.

 

Outstanding Performance

 

 

 

 

 

5 Discuss HR audit process.

Answer : Phases in HR Audit :

 

HR audit process is conducted in different phases. These phases include:

 

  1. Pre-Audit Information:

 

This phase involves the acquiring and review of relevant HR manuals, handbooks, forms, reports and other information. A pre-audit information request is forwarded to the client who compiles the necessary information for review by our auditor.

 

  1. Pre-Audit Self-Assessment:

 

 

6 What is collective bargaining? Explain the principles and characteristics of collective bargaining.

Answer : Collective bargaining :

 

The term collective bargaining refers to a good-faith business mechanism people use to reach an agreement. Through basic negotiation and other techniques, the people involved find solutions to work-related issues such as vacation time, pay, work hazards, training and work hours that ultimately benefit everyone. People call these processes “collective” because the opinion and well-being of the whole group, or collective, is involved.

 

Collective bargaining in healthcare organisations:

 

The primary objective of this bargaining system is to improve conditions in some way to make things more efficient, economical, safe or enjoyable. Going

 

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