Author Archive: SMU MBA SOLVED ASSIGNMENTS

ELECTIVE – PRODUCT MANAGEMENT

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Prepare a Project Initiation Kick Off Plan for a residential flat scheme (5 storey, 30 apartments, 3 BHK)/or a 1000 seated indoor stadium. Establish the objectives and scope of the project; it is first necessary to identify the overall reason for the project by relating it to one or more objectives of the organization.

 

Answer : Introduction :

The purpose of Project Initiation is to begin to define the over- all parameters of a project and establish the appropriate project management and quality environment required to complete the project.

Development of the Project Charter is a pivotal starting point for the project, establishing the project definition that will serve as the foundation for all future efforts. The completion of this process is marked by the Project Kick-off Meeting, in which the Project Manager presents the Project Charter.

 

Purpose of Project planning:

Successful projects begin with a detailed project definition that is understood and accepted by Stakeholders. Putting everything down in writing helps ensure a commitment among Project Team members and between the team and the Stakeholders. As part of Project Initiation, an initial Project Plan is developed, which comprises the Project Charter, Cost/Scope/Schedule/ Quality (CSSQ) documents, and preliminary risk identification list. These documents, once approved, ensure a consistent understanding of the project, help to set expectations, and identify resources necessary to move the project to the next level of detailed planning. Potential problems are identified so that they can be addressed early in the project.

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Elective: Pharmaceuticals Management (Part -2)

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National Institute of Business Management

Chennai – 020

EMBA/ MBA

 

Elective: Pharmaceuticals Management (Part -2)

 

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

 

 

 

1.Explain the manufacturing technologies for Pharmaceutical Products.

 

Answer : Efficient handling and processing of particulates is critical to profitable manufacture of pharmaceutical products. Over 75 percent of all pharmaceutical products are in the solid dosage form and particulates are involved in almost every stage of the manufacturing process. A recent US-FDA report on the pharmaceutical industry estimated that worldwide cost savings from manufacturing improvements could be as high as US$ 90 billion per year. Regulatory constraints have traditionally encouraged an empirical and incremental approach to process improvement. Quality assurance through inspection rather than through design has previously been the norm. However, this is now changing and there is a growing awareness of the need for improvement in the science and engineering of drug development.

 

The introduction of manufacturing methods based on product performance specifications, rather than solely traditional practices, is increasing along with advanced computer modelling and measurement techniques to facilitate a better understanding

 

 

 

 

2.Write an essay on Indian Pharmaceutical Industry.

 

Answer : Indian pharmaceutical industry is divided into two categories as bulk drugs and formulations by its physical properties and marketing point of view ethical, generic and OTC and line of treatment the industry is further divided as Allopathic, Ayurveda, Homeopathy, Unani etc.

 

 

In our context Allopathic is more relevant as it occupies more than 80% of market share. Furthermore Indian pharmaceutical sector has successfully crossed all phases from monopolistic phase to multi-brand phase to emerging market phase and now commoditisation phase stepping ahead to give a new shape for pharmaceutical marketing.

 

It is observed that Infrastructure base of Indian pharmaceutical industry comprises of more than 3.9 lakhs allopathic practicing doctors with 15 thousands hospitals and 1.6 lakhs pri­mary health centres and with a highest doctor chemist ratio of 2:

 

 

 

3.What are the characteristics of MBO? Discuss.

 

Answer : 1. Goal Orientation:

MBO focuses on the determination of unit and individual goals in line with the organizational goals. These goals define responsibilities of different parts of the organisation and help to integrate the organisation with its parts and with its environment.

MBO seeks to balance and blend the long term objectives (profit, growth and survival of the firm with the personal objectives of key executives. It requires that all corporate, departmental and personal goals will be clearly defined and integrated.

  1. Participation:

 

 

 

4.What are the basic principles of Organization? Explain.

Answer :

 

5.Explain the specific requirements for manufacture of sterile products.

 

Answer : Principle

The manufacture of sterile products is subject to special requirements in order to minimize  risks of microbiological contamination, and of particulate and pyrogen contamination. Much depends on the skill, training and attitudes of the personnel involved. Quality Assurance is particularly important, and this type of manufacture must strictly follow carefully established and validated methods of preparation and procedure. Sole reliance for sterility or other quality aspects must not be placed on any terminal process or finished product test.

General

 

 

6.Write an essay on Pharmaceutical Export.

Answer :

 

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 25 x 4=100 marks

 

Elective: Pharmaceuticals Management (Part -1)

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National Institute of Business Management

Chennai – 020

EMBA/ MBA

 

Elective: Pharmaceuticals Management (Part -1)

 

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

 

 

 

1.Pharmacy Benefit Management policies must seek to balance “mission and margin”—that is, to achieve economic efficiency while respecting, to the extent possible, the ethical goals of medicine. Explain.

Answer:  Pharmacy Benefit Management policies must seek to balance “mission and margin”—that is, to achieve economic efficiency while respecting, to the extent possible, the ethical goals of medicine. This is difficult. Because of the fragmented nature of the U.S. health care system, MCOs, PBMs, employers, government, and physicians are all involved in the establishment and administration of pharmacy benefits. No stakeholder has absolute responsibility, and all must accept a share of the responsibility to manage

 

 

 

2.Which pharmaceutical benefit management policies are ethically the most defensible? Which are the least so? Discuss the details.

 

Answer: Tiered copayments.

If emphasis is placed on physician and patient autonomy as well as administrative simplicity, then indirect controls are preferable. Among these, tiered copayments can be carefully structured to be ethically justifiable. To minimize their threat to patient welfare, the tiers should be structured primarily according to medical benefit rather than cost. The lowest tier should include expensive drugs when they are medically necessary, while the highest tier could be reserved for drugs with cheaper alternatives and nonessential “lifestyle” drugs. Because designating these latter types of drugs will be controversial, it is best to create an inclusive decision-making process, with patient representatives on pharmacy and therapeutics (P&T)

 

 

 

 

  1. Explain how intensive alliancing processes in the world pharmaceutical industry are to continue to form even bigger pharmaceutical concerns and speed up the oligopolization of the global pharmaceutical industry.

Answer:

 

 

  1. Explain the decisive role of strategic pharmaceutical management with a strong market orientation is crucial and most important for the pharmaceutical companies to be successful performers in the future and even more in the globalize world.

Answer: I. The State of the Industry

  1. Emerging Pharmaceutical and Biotechnology Industry Trends

A concise overview of current MIT research into new directions in R&D, drug development, manufacturing, pharmaceutical innovation, and marketing and economic strategies, as well as findings which pinpoint emerging trends in productivity, benchmarking, quality, innovation and the marketplace that are redefining the global pharmaceutical

 

 

  1. How Does Pharmaceutical Management Work? Explain

Answer:

 

  1. Write an essay on the characteristics of the World Pharmaceutical Industry.

 

Answer: The Global Pharmaceutical Industry is one of the multinational industries which gained a high cycle of growth especially in 1960s and the industry is in high risk, regulated and driven by lengthy R&D expenditures. The industry can be different in medicinal chemical, biological, ethical, proprietary product and private formula manufactures by their backgrounds and operation sectors and does not cover consumer or animal healthcare. In 2008 total revenue of global pharmaceutical industry was $615.1 billion and expected to reach $734 billion at the end of 2013. United States, Europe and Japan are the largest pharmaceutical market. The report critically analyse the Global Pharmaceutical Industry, importance and growth with the expect of internal and external environment analysis, plausible views of

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Elective: Financial Management (Part – 2)

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National Institute of Business Management

Chennai – 020

EMBA/ MBA

 

Elective: Financial Management (Part – 2)

 

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

 

 

1.Discuss the main sources of capital to finance capital expenditure.

 

Answer : Working capital refers to the funds needed by a business to conduct its daily operations, such as payment of wages, purchase of raw material, covering overhead costs and offering credit services. Working capital can be subdivided into two areas: regular working capital that provides a steady base for overall business objectives; and short-term working capital used to facilitate the day-to-day business operations. Sources of finance for working capital include bank loans, retained earnings, credit from suppliers, long-term loans from financial institutions, or proceeds from sale of assets.

 

 

 

2.Explain the factors considered as regards to a company’s decision to use debt or equity.

Answer : DEBT or EQUITY?

 

Business owners contemplate this critical question as they look for financing to grow their business. Which alternative is best? The answer depends on multiple factors, including:

 

  • Ownership strategy
  • Life-cycle stage of company and industry
  • Pace of growth
  • Company profitability
  • Balance sheet strength

Start by asking yourself this fundamental question – Would I ever consider giving up ownership and possibly control of my company in exchange for financing?

 

 

3.Describe the advantages of Leasing.

Answer : Leasing is a process by which a firm obtains the use of a certain fixed asset for which it must pay a series of contractual, periodic, tax deductible payments.

 

In these arrangements there is a lessee and a lessor. The lessee is the receiver of the services or the assets under the lease contract while the lessor is the owner of the assets.

 

 

 

5.Explain the techniques designed to accelerate the collection of accounts receivable.

Answer :

 

6.Write a detailed account on Holding Company Accounts.

Answer :

 

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25 x 4=100 marks

 

Elective: Financial Management (Part – 1)

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National Institute of Business Management

Chennai – 020

EMBA/ MBA

 

Elective: Financial Management (Part – 1)

 

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

 

 

1.Explain the principles of measuring capital earnings.

 

Answer : The investment proposals from various operating units are invited periodically to determine the demand for capital.  The operation units or departments in production, marketing and service activities have to discover and create profitable opportunities for capital expenditures. The discovery and development of good investment proposals requires continuous and project based efforts. Certain departments specialize in this role. The research and development department creates opportunities in the new products, in improved products, and in improved technology. Industrial engineering department’s efficiency and productivity improvement projects provide cost reduction investment projects. Equipment vendors keep developing new equipment and thereby create profitable investment opportunities. Opportunities arise in expansion of marketing channels and even advertising that expands potential market size for the company.

 

Principles for Measuring Capital Earnings

 

Capital investments are made because of

 

 

 

2.Write a descriptive account on Budget and Budgetary Control.

 

Answer : The management is efficient  if  it is able to accomplish the objectives of the enterprise it is effective when it accomplish the objectives with minimum effort and most in attain long-rang efficiency and systematic approach in facilitate effective management performance is profit planning and control or budgeting. Budgeting is therefore an integral part historical combination of a “goal setting machine for increasing an enterprises profits and a goal setting machine for facilitating generation coordination  and planning

 

 

 

 

 

 

3.Discuss in detail the classification of accounting ratio.

 

Answer : Neither the number of ratios is limited nor the purpose of analysis is uniform. Therefore set of ratios required will depend upon the purpose of analysis; type of data available to the analyst etc. In general, the accounting ratios may be classified on the following basis. Classification is not exclusive and may be overlapping in certain cases.

 

  • Traditional Classification of Ratios:

 

This is traditional method of classifying ratios. Under this category, ratios are classified into:

 

  1. Balance Sheet or Position Statement ratios:

 

 

 

 

 

4.Describe the main Financial Statements.

 

Answer :  Financial Statements represent a formal record of the financial activities of an entity. These are written reports that quantify the financial strength, performance and liquidity of a company. Financial Statements reflect the financial effects of business transactions and events on the entity.

Four Types of Financial Statements

 

The four main types of financial statements are:

 

Statement of Financial Position

 

Statement of Financial Position, also known as the Balance Sheet, presents the financial position of an entity at a given date. It is comprised of the following three elements:

  • Assets: Something a business owns or controls (e.g. cash, inventory, plant and machinery, etc)
  • Liabilities: Something a

 

 

 

 

 

  1. Examine the detail concept of controllership.

Answer :

 

6.Explain the conditions essential for effective physical control.

Answer :

 

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Service Marketing

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National Institute of Business Management

Chennai – 020

THIRD SEMESTER MBA

 

Subject : Service Marketing

 

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

 

 

1.Explain the activities and functions of Marketing Management.

Answer : Management is the processes of planning, organizing directing motivating and coordinating and controlling of various activities of a firm. Marketing is the process of satisfying the needs and wants of the consumers. Management of marketing activities is Marketing Management.
Management Guru Philip Kotler defines marketing as “Marketing Management is the analysis, planning, implementation anc control of programmes designed to bring about the desired exchanges with target audiences for the purpose of personal and mutual gain. It relies heavily on adoption and coordination of the product, price, promotion and place for achieving response”:
In other words, a business discipline, which is focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities, is Marketing Management.

 

 

 

2.How is distribution an important aspect of marketing? Explain.

 

Answer : Physical distribution is the group of activities associated with the supply of finished product from the production line to the consumers. The physical distribution considers many sales distribution channels, such as wholesale and retail, and includes critical decision areas like customer service, inventory, materials, packaging, order processing, and transportation and logistics. You often will hear these processes be referred to asdistribution, which is used to describe the marketing and movement of products.

 

Accounting for nearly half of the entire marketing budget of products, the physical distribution process typically garnishes a lot of attention from

 

 

 

3.Why are stock markets important? Explain.

Answer : Stock market is an important part of the economy of a country. The stock market plays a play a pivotal role in the growth of the industry and commerce of the country that eventually affects the economy of the country to a great extent. That is reason that the government, industry and even the central banks of the country keep a close watch on the happenings of the stock market. The stock market is important from both the industry’s point of view as well as the investor’s point of view.

 

Whenever a company wants to raise funds for further expansion or settling up a new business venture, they have to either take a loan from a financial organization or they have to issue shares through the stock market. In fact the stock

 

 

 

4.Examine the different aspects to any product or service.

Answer :

 

5.Marketing Management is a business discipline focused on the practical applications of marketing techniques. Justify and Explain.

Answer :

 

 

 

6.Explain the levels of marketing strategy.

Answer : Strategy may operate at different levels of an organization -corporate level, business level, and functional level. The strategy changes based on the levels of strategy.

 

Corporate Level Strategy

 

Corporate level strategy occupies the highest level of strategic decision-making and covers actions dealing with the objective of the firm, acquisition and allocation of resources and coordination of strategies of various SBUs for optimal

 

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Quantitative Techniques for Business Analysis

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National Institute of Business Management

Chennai – 020

THIRD SEMESTER MBA

 

Subject : Quantitative Techniques for Business Analysis

 

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

 

 

 

1.Write a detailed account on Average and Dispersion.

Answer : Average

Definition: Average refers to the sum of numbers divided by n. Also called the mean average.

Sums of data divided by the number of items in the data will give the mean average. The mean average is used quite regularly to determine final math marks over a term or semester. Averages are often used in sports: batting averages which means number of hits to number of times at bat. Gas mileage is determined by using averages.

Also Known As: Central tendency. A measure of the middle value of the data set.

Examples:

If the average temperature this week was 70 degrees, the temperature would have been taken each day over the 7 days. Those temperatures wou

 

 

 

2.Explain the rules of Probability .

Answer :

 

3.Explain the purpose of graphs and diagrams.

Answer :

 

4.Is the sample representative of the population? Explain.

 

Answer : Population sampling is the process of taking a subset of subjects that is representative of the entire population. The sample must have sufficient size to warrant statistical analysis.

Sampling is done usually because it is impossible to test every single individual in the population. It is also done to save time, money and effort while conducting the research.

Still, every researcher must keep in mind that the ideal scenario is to test all the individuals to obtain reliable, valid and accurate results. If testing all the individuals is impossible, that is the only time we rely on sampling techniques.

 

 

 

 

5.Why is statistics important? Explain.

 

 

Answer : If you’re taking a statistics class right now, you might be wondering just when exactly you’re going to use this. Most people who aren’t business majors or math majors often wonder what they need statistics for as it seems to be something only majors similar to those would need. However, statistics plays an important role in a great number of different fields, some of which you might not have expected. Here’s a list of fields that use statistics and why it’s important to each field.

The Role of Statistics in Business

 

If you’re a business major, you’re fam

 

 

 

 

 

6.What are the sources and types of Data?

 

Answer : Data are organized into two broad categories:

♦ Qualitative Data: Information that is difficult to measure, count or express in numerical terms. An example of qualitative data would be how safe a resident feels in his or her apartment.

♦ Quantitative Data: Information that can be expressed in numerical terms, counted or compared on a scale. An example of quantitative data would be the number of 911 calls received in a month.

 

Qualitative Research

 

Qualitative research explores attitudes, behavior and experiences through such methods as interviews or focus groups. It attempts to get an in-depth opinion from participants. As it is attitudes, behavior and experiences that

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Quality Systems Management

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National Institute of Business Management

Chennai – 020

THIRD SEMESTER MBA

 

Subject : Quality Systems Management

 

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

 

 

1.Explain the applications of Quality Cost with a suitable example.

Answer:

 

 

 

2.Describe the different type of Benchmarking.

 

Answer: Before more recent technology was invented, surveyors would chisel a horizontal mark in a permanent structure, like the one below, where a tool could be placed in the indention to help create a bench mark with a level rod, helping them and future craftsmen to have a point of reference for building.

 

Benchmarking is the process of comparing the cost, cycle time, productivity, or quality of a specific process or method to another that is widely considered to be an industry standard or best practice. Essentially, benchmarking provides a snapshot of the performance of your business and helps you understand where you are in relation to a

 

 

 

3.Explain the reasons for adopting benchmarking program by an organization as a catalyst for change.

 

Answer: Benchmarking is the process through which a company measures its products, services, and practices against its toughest competitors, or those companies recognized as leaders in its industry. Benchmarking is one of a manager’s best tools for determining whether the company is performing particular functions and activities efficiently, whether its costs are in line with those of competitors, and whether its internal activities and business processes need improvement. The idea behind benchmarking is to measure internal processes against an external standard. It is a way of learning which companies are best at performing certain

 

 

 

4.Write an essay on the aims or objectives of Quality Control.

Answer: Meaning and Importance:

 

Present era is the ‘Era of Quality’.In this age of cut­throat competition and large scale production, only that manufacturer can survive who supplies better quality goods and renders service to-the consumers. In fact quality control has become major consideration before establishing an industrial undertaking. Proper quality control ensures most effective utilisation of available resources and reduction in cost of production.

 

 

The word quality control comprises of two words viz., quality and control. It would be appropriate to explain these two words separately to understand clearly the meaning of quality control.

 

 

5.What are the steps listed in the certification procedure of the European CE directive?

Answer:

 

 

 

6.What is the role of Software Quality Assurance Group?

 

Answer: Once a software product undergoes different stages of development phase, a big task is to employ software quality assurance strategies to ensure the adaptation of the end product in the company’s environment. The quality assurance of a software product is an ongoing process, which begins as soon as software is in its nascent stage of development. The product designed by software development offshore company must be process compliant to run successfully in business environment. The company offering offshore software development solutions, often works in association with management team to assure the quality of product. Thus, a key role is played by management team in making the end product adhered to

 

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Managerial Economics

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National Institute of Business Management

Chennai – 020

THIRD SEMESTER MBA

 

Subject : Managerial Economics

 

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

 

 

1.Explain investment decisions under certainty.

Answer :

 

2.Write an essay on National Income – concept and measurement.

Answer : National Income is the money value of all final goods and services produced in an economy during a financial year. At the level of an economy, value of fined goods and services is equal to the total income of all factors of production viz labour, capital, land and entrepreneurship.

This total income is equal to total expenditure on goods and services. Therefore, in an economy,

There are different measures of national income like Gross National Product (GNP), Net National Product (NNP), Gross Domestic Product (GDP), Net Domestic Product (NDP), etc.

These are often used interchangeably though conceptually there is some difference among them. Difference between GNP and NNP arises because of depreciation (consumption of fixed capital).

There is same difference between GDP and NDP

 

 

3.Explain the techniques of forecasting demands.

Answer : Broadly speaking, there are two approaches to demand forecasting- one is to obtain information about the likely purchase behavior of the buyer through collecting expert’s opinion or by conducting interviews with consumers, the other is to use past experience as a guide through a set of statistical techniques. Both these techniques of demand forecasting rely on varying degrees of judgment. The first method is usually found suitable for short-term forecasting, the latter for long-term forecasting. There are specific techniques which fall under each of these broad methods.

 

 

 

4.Write an essay on the theory of cost and Break-Even-Analysis.

 

Answer : Break-even analysis is a technique widely used by production management and management accountants. It is based on categorising production costs between those which are “variable” (costs that change when the production output changes) and those that are “fixed” (costs not directly related to the volume of production).

 

Total variable and fixed costs are compared with sales revenue in order to determine the level of sales volume, sales value or production at which the business makes neither a profit nor a loss (the “break-even point”).

 

 

 

5.Explain the techniques of statistical methods of demand projection.

 

Answer :  Demand estimation is predicting future demand form a product. The information regarding future demand is essential for planning and scheduling production, purchase of raw materials, acquision of finance and advertising.

 

The various techniques of demand estimation: -

 

1)    Survey Method

 

2)    Statistical Method

 

 

6.What are the phases of Business Cycles?

Answer :

 

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Management Research

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National Institute of Business Management

Chennai – 020

THIRD SEMESTER MBA

 

Subject : Management Research

 

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

 

 

1.What are the basic rating scales? Explain the criteria for a good measurement of acceptable quality.

Answer : The term scaling is applied to the attempts to measure the attitude objectively. Attitude is a resultant of number of external and internal factors. Depending upon the attitude to be measured, appropriate scales are designed. Scaling is a technique used for measuring qualitative responses of respondents such as those related to their feelings, perception, likes, dislikes, interests and preferences.

 

Nominal Scale

This is a very simple scale. It consists of assignment of facts/choices to various alternative categories which are usually exhaustive as well mutually exclusive.

 

 

 

2.What are the principles for establishing categories for coding? Explain.

Answer :

 

 

3.Explain Sampling Process.

Answer : A Sampling is a part of the total population. It can be an individual element or a group of elements selected from the population. Although it is a subset, it is representative of the population and suitable for research in terms of cost, convenience, and time. The sample group can be selected based on a probability or a non probability approach. A sample usually consists of various units of the population. The size of the sample is represented by “n”.

 

Sampling is the act, process, or technique of selecting a representative part of a population for the purpose of determining the characteristics of the whole population. In other words, the process of selecting a sample from a population using

 

 

 

 

 

4.Explain the types of scales used in measuring behavior in social and educational research.

 

Answer : A topic which can create a great deal of confusion in social and educational research is that of types of scales used in measuring behaviour.

It is critical because it relates to the types of statistics you can use to analyse your data. An easy way to have a paper rejected is to have used either an incorrect scale/statistic combination or to have used a low powered statistic on a high powered set of data.

 

  • Nominal
  • Ordinal
  • Interval
  • Ratio

 

 

 

5.How are data prepared and processed?

Answer : Data Preparation

Data Preparation involves checking or logging the data in; checking the data for accuracy; entering the data into the computer; transforming the data; and developing and documenting a database structure that integrates the various measures.

Logging the Data

In any research project you may have data coming from a number of different sources at different times:

  • mail surveys returns
  • coded interview data

 

 

6.What are the levels at which marketing research must be evaluated and controlled?

Answer :

 

25 x 4=100 marks

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