Author Archive: SMU MBA SOLVED ASSIGNMENTS

IMT-75

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IMT-75

 

Notes:

a. Write answers in your own words as far as possible and refrain from copying from the text books/handouts.

b. Answers of IstSet Before a product is advertised, a thorough market research is conducted in order to know the reactions of various consumers about the product. There are various advantages and disadvantages of TV advertising. They are:

(Part-A), IIndSet (Part-B), IIIrdSet (Part – C) and Set-IVth(Case Study) must be sent together.

c. Submit the assignments in IMT CDL H.O. along with the assignments Question Papers for evaluation .

d. Only hand written assignments shall be accepted.

 

  1. First Set of Assignments 5 Questions, each question carries 1 marks.
  2. Second Set of Assignments 5 Questions, each question carries 1 marks.
  3. Third Set of Assignments 5 Questions, each question carries 1 marks. Confine your answers to 150 to 200 Words.
  4. Forth Set of Assignments Two Case Studies : 5 Marks. Each case study carries 2.5 marks.

 

 

SECTION – A

 

 

  1. 1. Explain what is a brand ?

 

Answer:A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product, service, or concept. Branding is the process of creating and disseminating the brand name. Branding can be applied to the entire corporate identity as well as to individual product and service names.

 

  1. 2. Brands have physical as well as psychological features, explain with the help of an example.

 

Answer:The average consumer operates in a complex environment, the human brain attempts to organize and interpret information with a process called selective perception, a filtering of exposure, comprehension, and retention. Selective exposure occurs when people pay attention to messages that are consistent with their attitudes and beliefs and ignore messages that are inconsistent. Selective exposure often occurs in the

 

 

  1. 3.Mention branding of any three categories which have transitioned from commodities to brands.

 

Answer: Given that brands are such a complex set of issues, how do we go about turning a commodity product or production capability into a

 

 

  1. 4. What are the various symbols used in branding? What should be the elements of good symbol?

 

Answer:Branding is the use of various promotional tools and messages to convey an intended image of your company and products to customers. Symbols are extremely important to the effective entrenchment of your brand. Promotional symbols include various words, phrases, images, characters and other visual depictions or sounds that connect customers to your brand.

Various symbols used in branding:

 

 

 

  1. 5. Why firm use brand ambassadors? How does it contribute to brand equity?

 

Answer: Firms aimed at marketing are trying to connect their clients into communication with the brand as much as possible. Firms want to get closer to their customers and listen to them. Some brands are even willing to modify their products according to needs of their consumers. However, the majority of firms are remaining uninformed as they do not even know how they are mentioned or discussed on the Internet unable to communicate with Internet users. Trained representatives of the brand, the brand ambassadors, help

 

SECTION – B

 

 

  1. 1. Discuss the Kapferer model of brand identity .

 

Answer:Much has been written about tactical deployment of brand communication in the digital world, however, there has been little effort at theorizing around existing models of brand communication and how consumer behavior and brand management is being fundamentally altered by technological change.

 

 

 

 

 

  1. 2.What is strategic brand management process ?Elaborate .

 

Answer: Strategic Brand Management was defined by Jean-Noel Kapferer in his book “Strategic Brand Management: Creating and Sustaining Brand Equity Long Term” (published in 1997) as that branch of brand management that deals with the concept and practice of managing a brand in its totality.

 

 

 

  1. 3. Elaborate brand identity of Star Bucks in India, with the help of brand identity model.

 

Answer: Starbucks Coffee Company has gone through some major makeovers throughout its existence. Starbucks was initially a small entrepreneurial business partnership, which sold only roasted coffee beans, tea, and spices. Later on, Starbucks took on a director by the name of Howard Schultz, who had great vision for the company,

 

 

  1. 4. What is brand equity? What are the major components of brand equity?

 

Answer: The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent. Companies can create brand equity for their products by making them memorable, easily recognizable and superior in quality and reliability. Mass marketing campaigns can also help to create brand equity. If consumers are willing to pay more for a generic product than for a branded one,

 

 

 

  1. 5. Differentiate between revitalization and reinforcement of the brands, with the help of the relevant examples from your everyday life.

 

Answer:This paper focuses on managing brands over a period of time, involving brand reinforcement and revitalisation. It opens up with explaining where it all starts from; i.e., what is brand and brand equity? It then moves onto significance of brand equity followed by how brand equity is created? Next comes the most important part which explains why at all does brands needs to be managed over time, which then

 

 

 

SECTION – C

 

 

 

  1. 1.How would you select brand elements and there role in brand building ?

Answer: There are various factors, which add to a good brand element. Brand element should be such that they can have a great recall power; for example, half eaten apple, it steadily identifies with brand Apple. These sort of logo stays in memory for long time. So the brand element should be such that it can be easily recalled.

 

Another factor is significance and application, is brand element conveying either of this two for consumer? Significance here means that brand

 

  1. 2. How is service branding different from product branding , explain with the help of examples .

Answer: Product brands are about products. Mars, a classic Product brand, doesn’t answer back, doesn’t get tired, isn’t anxious, is always ready to perform and always tastes the same. Every experience with a Product brand is/should be identical. Service brands aren’t like that. Service brands are about people. People who represent the organization lose their tempers, get tired and anxious, and sometimes have just had enough that day. Every experience with a Service brand is therefore different.

 

  1. 3. What is co branding ?what type of companies can draw benefit from co branding . Also mention different types of co branding .

Answer: Co branding is the utilization of two or more brands to name a new product. The ingredient brands help each other to achieve their aims. The overall synchronization between the brand pair and the new product has to be kept in mind. Example of co-branding – Citibank co-branded with MTV to launch a co-branded debit card. This card

 

 

  1. 4. How can we value brands ?discuss with examples of recent brand acquisitions .

 

Answer: In the last quarter of the 20th century there was a dramatic shift in the understanding of the creation of shareholder value. For most of the century, tangible assets were regarded as the main source of business value. These included manufacturing assets, land and buildings or financial assets such as receivables and investments.

 

They would be valued at cost or outstanding

 

 

  1. 5. Discuss the threat posed by private labels to manufacturer brands.

Answer: Private label brands are no longer a cheap alternative to the FMCG category, they have evolved into exclusive trusted brands that retailers have created, which keep consumers returning to their stores. As a result private labelling has become a major threat to FMCG brands that now have to differentiate their brand benefits even more strongly.

 

Several factors suggest that the private-label threat in

 

 

CASE STUDY – 1

Questions

 

  1. 1. Explain brand strategy of Revlon .

 

Answer: Businesses that have been successful with their initial product offering often look to expand their product line either by adopting a multi-brand strategy or a multi-product branding strategy to gain more market share to grow their business.Encouraging women to express their fabulous femininity, right from the first thing Revlon did.

 

Goldin, who was a Coca-Cola marketer for 13 years, argues that consumers are ‘embracing little indulgences and becoming more impulsive when it comes

 

  1. 2. Critically analyze firms brand structure . What challenges you foresee for the firm ?

 

Answer: Brands (Google, Starbucks) are created to enrich the customer experience at every touch point. The different touchpoints must create experiences that clients will have when they are dealing with the companies. It is significant for each company to look at every touchpoint in its business and ensure that it maximizes the desired brand experience for its client.

 

 

 

CASE STUDY – 2

 

Questions

  1. 1. What would you suggest to Mother Dairy for its revitalization plan .

 

Answer:Dairy products business of Mother Dairy reach out to the national mass, after a gap of three years, the company has just started airing two television commercials. At a time when the government is taking out money from various public enterprises it would only be logical if it seriously reconsidered its involvement in the milk business. The

 

 

  1. 2. Develop brand identity model for Mother Dairy after collecting additional information for the brand.

 

Answer: Mother Dairy entered the Mumbai market around four years ago and is now poised to figure among the top three ice cream players this year. But with the Mumbai market captured, the subsidiary of National Dairy Development Board (NDDB), is now on a national expansion drive.  Dairy products business head at Mother Dairy, Subhashis Basu says the confidence to serve its ice creams to the whole country became evident during the previous year when the test marketing across the nation started showing great results.

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IMT-56

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IMT-56

 

Notes:

a. Write answers in your own words as far as possible and refrain from copying from the text books/handouts.

b. Answers of IstSet Before a product is advertised, a thorough market research is conducted in order to know the reactions of various consumers about the product. There are various advantages and disadvantages of TV advertising. They are:

(Part-A), IIndSet (Part-B), IIIrdSet (Part – C) and Set-IVth(Case Study) must be sent together.

c. Submit the assignments in IMT CDL H.O. along with the assignments Question Papers for evaluation .

d. Only hand written assignments shall be accepted.

 

  1. First Set of Assignments 5 Questions, each question carries 1 marks.
  2. Second Set of Assignments 5 Questions, each question carries 1 marks.
  3. Third Set of Assignments 5 Questions, each question carries 1 marks. Confine your answers to 150 to 200 Words.
  4. Forth Set of Assignments Two Case Studies : 5 Marks. Each case study carries 2.5 marks.

 

 

SECTION – A

 

 

 

 

  1. 1. Define strategy, What are the common elements in successful strategy.

 

Answer: A good business strategy steers clear of destructive competition. It has to focus on uniqueness, geared to delivering unique value to the important needs of target customers. Strategy should not be confused with aspiration. For example, “to become a leader in technology” is as a goal, not a strategy. A well-formulated business

 

 

  1. 2. Explain the multiple roles of strategy in a business firm.

 

Answer:Business people often hear the term “strategy” discussed in meetings with co-workers, clients and other stakeholders. Yet there is considerable confusion about the meaning of the word and how the development of a business strategy can be used to guide the company forward. A business strategy helps marshal all of the company’s resources toward a common goal.Business strategies help to keep a company’s focus on competition and profit improvement.

 

Roles of strategy in a business firm are:

 

 

  1. 3. Describe Value; does it have an importance in strategic business decisions?

 

Answer:A definition of value is, at a simplistic level, to ‘do no harm’. An understanding of the definition of business values and values in decision making is important in today’s business environment. Once you’ve gained that understanding, it is necessary to consider the impact of valuable decision making and problem

 

 

  1. 4. Explain the meaning of profits, what are the main determents of industry profit?

 

Answer: The surplus remaining after total costs are deducted from total revenue, and the basis on which tax is computed and dividend is paid. It is the best known measure of success in an enterprise.

 

Profit is reflected in reduction in liabilities

 

 

 

  1. 5. Describe the role of organizational capabilities in strategy formulation.

 

Answer: Strategy is concerned with matching a firm’s resources and capabilities to the opportunities that arise in the external environment. So far, the emphasis of the book has been on the identification of profit opportunities in the external environment of the firm. In this chapter, our emphasis shifts from the interface

 

 

SECTION – B

 

 

  1. 1. Identify the circumstances in which a firm can create a competitive advantage over a rival.

 

Answer:Competitive advantage is what enables a business organization to thrive. It is the objective of strategy. It is the combination of elements in the business model which enables a business to better satisfy the needs in its environment, earning economic rents in the process.

 

 

  1. 2. What do you understand by the word Innovation, what mechanisms are effective in protecting innovations.

 

Answer:The process of translating an idea or invention into a good or service that creates value or for which customers will pay.  To be called an innovation, an idea must be replicable at an economical cost and must satisfy a specific need. Innovation involves deliberate application of information, imagination and initiative in deriving greater or different values from resources, and includes all processes by which new ideas

 

  1. 3. Define vertical integration, what are the different types of vertical relationships.

 

Answer:When a company expands its business into areas that are at different points on the same production path, such as when a manufacturer owns its supplier and/or distributor. Vertical integration can help companies reduce costs and improve efficiency by decreasing transportation expenses and reducing turnaround time, among other advantages. However, sometimes it is more effective for a company to rely on the

 

 

 

  1. 4. Explain the benefits of a global strategy for a multinational corporation,

 

Answer: An enterprise operating in several countries but managed from one (home) country. Generally, any company or group that derives a quarter of its revenue from operations outside of its home country is considered a multinational corporation.

 

There are four categories of multinational corporations:

(1)A multinational, decentralized

 

 

  1. 5. What is diversification; explain the various types of diversification.

 

Answer: Diversification is a risk management technique a company uses that makes use of a wide variety of investments within the company. The under lying principle behind this system is that asserts that different kinds of investment

 

SECTION – C

 

 

  1. 1. Describe a multibusiness firm, what are the problems these firms face in strategy implementation.

 

Answer: Recent evolution of strategic analysis and choice has expanded on the core competencynotion to focus on a series of fundamental questions that multi-business companies shouldaddress in order to make diversification work.

 

 

  1. 2. What do you understand by the external environment, how does it help in building up a firms strategy .

 

Answer: The external environment of an organization are those factors outside the company that affect the company’s ability to function. Some external elements can be manipulated by company marketing, while others require the organization to make adjustments. Monitor the basic components of your company’s external environment, and keep a close watch at all times.

 

 

  1. 3. The economic world is dynamic, how does a company manage in economic crisis.

 

Answer: Flexibility and openness are the characteristics and pervasive principles of Estonia’s economic policy. Estonia is an e-country with a favourable business climate and cost advantages that is also open to growth.

 

Incentives – how risk and reward are shared; how people behave if they actin their own perceived best interests given the structure of pecuniary

 

  1. 4. Costs have a strong implication in having a competitive advantage do you agree with this statement, what are the sources of cost advantage .

 

Answer:National prosperity is created, not inherited. It does not grow out of a country’s natural endowments, its labor pool, its interest rates, or its currency’s value, as classical economics insists.

A nation’s competitiveness depends on the capacity of its industry to innovate and upgrade. Companies gain advantage against the world’s best competitors because of pressure and challenge. They benefit from having strong domestic rivals,

 

 

 

  1. 5. Explain differentiation, what advantages does a firm accrue in differentiation.

 

Answer:Differentiation is an operation that allows us to find a function that outputs the rate of change of one variable with respect to another variable. Your differentiation strategy is an integrated set of action designed to produce or deliver goods or services that customers perceive as being different in ways that are important to them. It

 

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CASE STUDY – 1

Questions

  1. 1.What were the reasons for Lehman brothers bankruptcy?

 

Answer: The bankruptcy of Lehman Brothers was a result of the investment bank’s exposure to the 2007-2010 financial crisis. In fact, the demise of the investment bank would come to symbolize the crisis. Therefore, in order to understand the Lehman Brothers’ bankruptcy, a consummate understanding of the 2007-2010 financial crisis is requisite. As such, an examination of crisis will serve as introductory.

 

 

  1. 2.What lessons would you learn from the Lehman brothers bankruptcy?

 

Answer: On September 15 five years ago, the world awoke to a financial calamity: One of the nation’s largest investment banks was collapsing, unable to meet its obligations. The Lehman Brothers bankruptcy, in turn, triggered the near destruction of the entire financial system and the worst recession since the Great

 

 

CASE STUDY – 2

Questions

  1. 1. What was the type of strategy Tata’s adopted during the launch of Nano.

 

Answer: The introduction of the Nano received media attention due to it’s targetedlow price. The car is expected to boost the Indian Economy, create entrepreneurial-opportunities across India as well as expand the Indian car market by 65%. RatanTata-Chairman of the Tata Group envisioned the car and Tata Motors-who hasdescribed it as an eco-friendly

 

 

  1. 2.pl help the company in working out a suitable strategy for the success of the car.

 

Answer:In developing ‘suitable strategy’, it is useful to distinguish between three forms of international expansion that arise from a company’s resources, capabilities and current international position. If the company is still mainly focused on its home markets, then its strategies outside its home markets can be seen as international. For example, a dairy company might sell some of its excess milk and cheese supplies outside its home country. But its main strategic focus is still directed to the home market.

 

 

 

 

  1. 3.by using a SWOT analysis outline the failure of the car in the Indian markets.

 

Answer: Conducting a SWOT analysis of your business is actually kind of fun. It won’t take much time, and doing it forces you to think about your business in a whole new way.  The point of a SWOT analysis is to help you develop a strong business strategy by making sure you’ve considered all of your business’s strengths and

 

 

  1. 4.what in your opinion is the future of such cars in Indian markets.

 

Answer: Rapidly growing populations and rising incomes will drive an enormous rise in car use and greenhouse gas emissions across Latin America, Africa, the Middle East and Asia by 2050.  But deliberate policy choices about urban planning, road building and the provision of public transport will determine whether the increase is manageable or becomes a nightmare for congestion and climate change.

 

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IMT-19

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IMT-19

 

 

Notes:

a. Write answers in your own words as far as possible and refrain from copying from the text books/handouts.

b. Answers of Ist Set (Part-A), IInd Set (Part-B), IIIrd Set (Part – C) and Set-IVth(Case Study) must be sent together.

c. Submit the assignments in IMT CDL H.O. along with the assignments Question Papers for evaluation .

d. Only hand written assignments shall be accepted.

 

A. First Set of Assignments 5 Questions, each question carries 1 marks.

B. Second Set of Assignments 5 Questions, each question carries 1 marks.

C. Third Set of Assignments 5 Questions, each question carries 1 marks. Confine your answers to 150 to 200 Words.

D. Forth Set of Assignments Two Case Studies : 5 Marks. Each case study carries 2.5 marks.

 

 

 

SECTION – A

 

 

  1. 1. What are the objectives of Foreign Trade Policy (FTP: 2009 – 14) of India?

 

Answer: The policy aims at developing export potential, improving export performance, boosting foreign trade and earning valuable foreign exchange. FTP assumes great significance this year as India’s exports have been battered by the global recession. A fall in exports has led to the closure of several small- and medium-scale export-oriented units, resulting in large-scale unemployment.

 

 

  1. 2. Briefly describe the major steps taken for liberalisation of trade in India.

 

Answer: Liberalization refers to laws or rules being liberalized, or relaxed, by a government. Economic liberalization is generally defined as the loosening of government regulations in a country to allow for private sector companies to operate business transactions with fewer restrictions. In relation to developing countries, this term refers to opening of their economic borders to multinationals and foreign investment.

The major steps taken for liberalisation

 

  1. 3. Describe the incentives given to exporters under Market Development Assistance (MDA) Market Access Initiative (MAI) to promote exports from Indian economy.

 

Answer: Export Promotion continues to be a major thrust area for the Government. In view of the prevailing macro economic situation with emphasis on exports and to facilitate various measures being undertaken to stimulate and diversify the country’s export trade, Marketing Development Assistance (

 

 

  1. 4. Critically analyse the impact of globalization on foreign trade of Indian economy?

 

Answer: Indian economy had experienced major policy changes in early 1990s. The new economic reform, popularly known as, Liberalization, Privatization and Globalization (LPG model) aimed at making the Indian economy as fastest growing economy and globally competitive. The series of reforms undertaken with respect to industrial sector, trade as well as financial sector aimed at making

 

 

 

 

  1. 5. Distinguish between (a) Physical and deemed exports (b) Countertrade and consignment sale.

 

Answer:(a) Physical and deemed exports

 

If an exports through a merchant exporter or manufacturer export, we can see the Difference between Deemed exporters export product tangibly. But there are many servicing industry where we cannot see the product physically, but helps to earn foreign exchange.In deemed exports, goods supplied do not

 

 

SECTION – B

 

 

 

  1. 1. Describe the features of Duty Exemption and Duty Remission Scheme.

 

Answer: The Duty Exemption Scheme enables import of inputs required for export production. The Duty Remission Scheme enables post export replenishment/ remission of duty on inputs used in the export product.

An Advance Licence is issued under Duty

 

  1. 2. Why is India facing a high current account deficit since last five years? How can it be controlled?

Answer:A look at the trend in savings rate brings forth the reasons behind the bulge. A gap between savings and investment leads to a rise in current   account deficit. Essentially, it means that if domestically available

 

 

  1. 3. Briefly describe the features of Export Promotion Capital Goods Scheme.

 

Answer: The Export Promotion Capital Goods (EPCG) scheme was one of the several export-promotion initiatives launched by the government in the early ’90s. The basic purpose of the scheme was to allow exporters to import machinery and equipment at affordable prices so that they can

 

 

 

  1. 4. What is the Market Linked Focus Product Scheme (MLFPS)? State the incentive given under it during the FTP: 2009 – 14.

 

Answer:In the wake of global economic slowdown, India’s merchandise exports faced significant adverse impact. Exports, which had grown by 48.1% during April to September, 2008, suffered a decline during the next 12 months from October, 2008 to September, 2009, due to the shrinkage of the demand worldwide

 

 

  1. 5. Compare current composition of export and imports of the Indian economy with 1950s.

 

Answer:Foreign Trade is one of the significant macro fundamental variable of an economy. India till recently was predominantly a primary goods exporting and mainly an industrial goods importing country.

 

 

 

 

SECTION – C

 

 

  1. 1. Describe the role of Indian Trade Promotion Organisation (ITPO) in export promotion.

Answer: The mandate of the Department of Commerce is regulation, development and promotion of India’s international trade and commerce through formulation of appropriate international trade & commercial policy and implementation of the various provisions thereof. The basic role of the Department is to

 

  1. 2. How far have special economic zones (SEZs) helped in promotion of exports in India?

 

Answer:The Special Economic Zones Policy was announced in April 2000 with the objective of making the Special Economic Zones an engine for economic growth, supported by quality infrastructure and an attractive fiscal package both at the Central and State level with a single window clearance. The SEZ concept

 

 

  1. 3. Do you think FDI should be allowed in multi-brand retail in India? Why?

Answer:India’s decision to allow foreign direct investment (FDI) in multi-brand retail towards the end of 2012 and its FDI policy modified in April 2013 put the country back on the retailing map of the world. However, this is not the first time that India has invited global retailers to set up their

 

 

  1. 4. Describe the measures taken in the Foreign Trade Policy (2009 – 14) for promotion of marine exports.

Answer:With a view to continously increasing our percentage share of global trade and expanding employment opportunities, certain special focus initiatives have been identified/continued for Market Diversification, Technological Upgradation, Support to status holders, Agriculture, Handlooms,

 

  1. 5. What privileges are given to the Star Export Houses?

 

Answer:The objective of the scheme is to recognise established exporters as Export House, Trading House, Star Trading House and Super Star Trading House with a view to building marketing infrastructure and expertise required for export promotion. Such Houses should operate as highly professional and dynamic institutions and act as important instruments of export growth.

 

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CASE STUDY – 1

Questions

 

  1. 1. Discuss the strength and weaknesses of the Indian agro processing industry in relation to the international market for agro processed foods.

 

Answer:The food processing industry in India is a sunrise sector that has gained prominence in recent years. Availability of raw materials, changing lifestyles and relaxation in policies has given a considerable push to the industry’s growth. This sector is among the few that serves as a vital link between the agriculture and

 

 

  1. 2. Describe the role played by the government in the development of agro processing industry.

 

Answer: The domestic industry is yet to change its preference in favor of processed foods. Consumption of value added fruits and vegetables is low compared to the primary processed foods, and fresh fruits and vegetables. The inclination towards processed foods is mostly visible in urban centers.

 

 

CASE STUDY – 2

Questions

  1. 1. In the light of the case compare the change in the destinations of India’s exports from and imports to India in the last decade with the period before liberalization?

 

Answer: The importance of Foreign Trade for India can be gauged from an analysis of certain macroeconomic indicators relating to foreign trade and the growth of the economy.

 

A publication on India’s trade and investment by Exam bank highlights the trend in exports moving towards southern countries,

 

  1. 2. Discuss the reasons for rapid growth of exports from India in 2010-11.

 

Answer: City Investment Research and Analysis estimates that in a decade India will be the third-largest economy. Between 2000–01 and 2007–08, India’s real GDP growth averaged 7.3 per cent per annum. Growth rates have recently been around 9 per cent and sometimes in excess of 9 per cent, except

 

 

  1. 3. Identify some goods and services from your viewpoint that have export opportunities for major markets. What steps can be taken to promote their exports?

 

Answer: The most common methods of exporting are indirect selling and direct selling. In indirect selling, an export intermediary such as an export management company (EMC) or an export trading company (ETC) normally assumes responsibility for finding overseas buyers, shipping products, and getting paid. In

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IMT-18 Export Finance and Documentation

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Subject Code: IMT-18

 

Subject Name : Export Finance and Documentation

 

Objective:

1. To develop necessary insights in financing options available for exports in India.

2. To equip the students with the management of export operation and decision – making

3. To equip the students with the knowledge of export documentation and procedures.

 

PART– A

 

  1. Explain the role export credit plays in export promotion in India. How is the export credit delivery system in India implemented.

 

Answer:  An export credit agency (known in trade finance as ECA) or Investment Insurance Agency is a private or quasi-governmental institution that acts as an intermediary between national governments and exporters to issue export financing. The financing can take the form of credits (financial support) or credit insurance and

 

 

 

  1. Outline various risks covered under standard policy.

 

Answer: Under the Standard Policy, ECGC covers, from the date of shipment, the following risks:

 

  1. Commercial risks

 

  • Insolvency of the buyer
  • Failure of the buyer to make the payment

 

  1. Explain FERA TO FEMA Transition .What do you understand by current account and capital account convertibility.

 

Answer: Transition from FERA to FEMA

A cut-off period of two years has been stipulated for transition from FERA to FEMA, which means that cases in which proceedings have already begun under FERA will continue to be governed by it.

 

 

 

 

  1. How is a letter of credit transacted? Explain in detail various types of letter of credit.

 

Answer: Transaction of letter of credit:

 

1. The starting point of the letter of credit process is the agreement upon the sales terms between the exporter and the importer. Then they sign a sales contract. It is important to stress here that letters of credit are not a sales contract.

 

 

  1. Does Cargo Insurance play a role in Export Transaction? Explain difference between Marine and cargo insurance

 

Answer: Yes, Cargo Insurance is playing role in Export Transaction . Cargo insurance is concerned primarily with international commerce. Basically, anyone who has an insurable interest in a cargo shipment (i.e., anyone who would suffer a loss if the cargo were damaged or destroyed or who would benefit from the safe arrival of the cargo) has a need for an ocean cargo policy. The cargo insurance policy indemnifies the exporter or

 

 

 

 

 

 

PART– B

 

  1. Outline in detail the claims procedure for a export cargo.

 

Answer: Claims Handling

  • It is important that exceptions be taken in writing on all receipts. This will not only facilitate the processing of the claim with insurers but is also extremely important for subrogation purposes.
  • If loss/damage is suspected, immediate

 

  1. As goods exported are in foreign countries, highlight the major standard clauses of export order

 

Answer:  Major standard clauses of export order:

 

  1. Seller Acceptance
  2. Delivery
  3. Inspection and Test
  4. Non-Conforming

 

 

  1. The Indian Exporters are given certain foreign exchange facilities outline the same.

 

Answer: Facilities Available To Exporters And Importers

 

Exporters

 

  • Exporters are provided timely and adequate credit to meet the exports commitments.
  • Exporters are allowed pre and post-shipment credit at competitive interest rates.
  • Export Credit is made available both in

 

  1. What do you understand by foreign exchange .Explain different types of possible exchange rate

regimes?

Answer: The foreign exchange market (forex, FX, or currency market) is a global decentralized market for the trading of currencies. The main participants in this market are the larger international banks. Financial centers around the world function as anchors of trading between a wide range of multiple types of buyers and sellers around the clock, with the exception of weekends. The foreign exchange market determines the relative values of different currencies.

 

 

 

  1. Outline the factors affecting exchange rate

 

Answer: 1. Differentials in Inflation

As a general rule, a country with a consistently lower inflation rate exhibits a rising currency value, as its purchasing power increases relative to other currencies. During the last half of the twentieth century, the countries with low inflation included Japan, Germany and Switzerland, while the U.S. and Canada achieved low inflation only later.

 

  1. Differentials in Interest Rates

 

 

PART– C

  1. Export finance is important to be competitive do you agree with this statement. What are the means of short term financing?

 

Answer: Without exception, every country on the globe has some form of export financing or guarantee program. The point of this is to both encourage exports and boost the profitability of the domestic firms involved in exporting. The importance of this sort of financing is difficult to exaggerate, since so much hard currency is earned through exports. Entire economies, such as the Korea or Chinese, are based around exports. Export financing has helped turn third world countries into international economic powerhouses.

 

 

 

  1. Outline need of export documentation. Explain major shipping documents needed in export transaction

Answer: Documents Required for Post Parcel Customs Clearance

In case of Post Parcel, no Shipping Bill is required. The relevant documents are mentioned below:

 

  • Customs Declaration Form - It is prescribed by the Universal Postal Union (UPU) and international apex body coordinating activities of national postal administration. It is known by the code number CP2/ CP3 and to be

 

  1. Explain major steps required in custom clearance of export shipment

 

Answer: a. Declaration

Any person who imports or exports goods must file a prescribed import or export declaration to Customs, together with an invoice and other related documents. Related documents (such as certificates of country of origin, etc.) are

 

 

  1. What is the role of clearing and forwarding agents in international trade

 

Answer: Clearing and forwarding agents act as intermediaries in transactions between shippers and suppliers of logistics services, and are required by customs to represent the owner in the procedures for clearing cargo over international

 

 

 

  1. Explain in detail major Inco terms used in export transaction

Answer: Incoterms are internationally accepted commercial terms, developed in 1936 by the International Chamber of Commerce (ICC) in Paris. Incoterms 2000 define the respective roles of the buyer and seller in the agreement of

 

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CASE STUDY – I

 

 

Questions

 

  1. Does FEMA allows better flexibility of all export and import Transactions .

 

Answer: Yes , FEMA allows better flexibility of all exports and import Transactions . Foreign Exchange Management Act or in short (FEMA) is an act that provides guidelines for the free flow of foreign exchange in India. It has brought a new management regime of foreign exchange consistent with the emerging frame work of the World Trade Organisation (WTO). Foreign Exchange Management Act was earlier known as FERA (Foreign

 

 

  1. What Role does agriculture trade play in International Trade and Negotiations with WTO.

 

Answer: The department contributes to international negotiations to improve market access for Australian agricultural commodities and processed foods through the WTO Doha Round of negotiations.

 

The department’s aim is to ensure that these negotiations address portfolio interests and maximise opportunities to improve the international competitiveness of Australia’s agricultural, food, fisheries and forest industries. The department works

 

 

 

CASE STUDY-II

QUESTIONS

1 Did the ITC exceed the scope of authority by ordering certification of secondary products.

 

Answer: No. The decision of the ITC is affirmed.

REASONS

The commission’s remedy determination in this case represents a careful and common sense balancing of the parties’ conflicting interests as well as other relevant factors and is socially based on the evidence in the record.

 

The commission’s limited exclusion order requiring Hyundai to clarify, as a condition of entry, tht certain of it’s downstream products do not

 

 

 

2 Was the export by Hyundai of memory chips to Taiwan and re-export to USA a unfair trade practice

Answer : No, it was not an unfair trade. The immense difficulties of diversifying from the US market in an increasingly protectionist world are suggested by the following set of statistics. In 1988, Hyundai sold over 300,000 Excel subcompact cars in

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IMT-17

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IMT-17

 

Subject Code: IMT-17

Subject Name : International Marketing

 

Objective:

1. To give an overview of the scenario on international marketing which offer unlimited opportunities to theOrganization.

2. To equip students with the understanding of environments with capability to develop products and othermarking mix elements to develop effective market plan.

3. To imbibe an outlook to win world

 

Notes:

a. Write answers in your own words as far as possible and refrain from copying from the text books/handouts.

b. Answers of Ist Set (Part-A), IInd Set (Part-B), IIIrd Set (Part – C) and Set-IV (Case Study) must be senttogether.

c. Mail the answer sheets alongwith the copy of assignments for evaluation & return.

d. Only hand written assignments shall be accepted.

 

A. First Set of Assignments: 5 Questions, each question carries 1 marks.

B. Second Set of Assignments: 5 Questions, each question carries 1 marks.

C. Third Set of Assignments: 5 Questions, each question carries 1 marks. Confine your answers to 150 to 200 Words.

D. Forth Set of Assignments: Two Case Studies : 5 Marks. Each case study carries 2.5 marks.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Part – A

 

  1. 1. In International Marketing it is imperative to create a relationship that holds value for the

customers and for organization Discuss .

 

Answer:The Impact of Customer Relationship Marketing in the Luxury Retail Market of Kuwait    2011   1 “A customer is the most important visitor on our premises. He is not depending on us. We are depending on him. He is not an interruption of our work but the purpose of it.He is not an outsider but a part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us the opportunity to do so.

 

  1. 2. Write short note on IMF.

 

Answer:The IMF was the outcome of Bretton woods conference of 1944. The main purpose of IMF were to provide exchange stability, temporary assistance to countries falling short of foreign exchange and take international measure for curing the adverse balance of payment. IMF is a pool of central bank reserves and national currencies which are available to its members under certain conditions.

 

 

 

 

  1. 3. How does international environment play a role in International Trade? What are the

International Environment Segments?

 

Answer:The potential for conflict between environmental concerns and international trade is increasing. The past two decades have seen a proliferation of national environmental laws and international environmental agreements along with a rapid expansion of international trade and investment. For the most part, the two

 

  1. 4. Define factors determining the effectiveness of a political system.

 

Answer: Political systems are the formal and informal political processes by which decisions are made concerning the use, production and distribution of resources in any given society. Formal political institutions can determine the process for electing leaders; the roles and responsibilities of the executive and legislature; the organisation of political representation (through political parties); and the accountability and oversight of the state. Informal and customary political systems, norms and rules can operate within or alongside these formal political institutions. The development of democratic political systems that provide opportunities for all, including the poor, to influence decision-making, is a critical concern for donors.

 

Political will and power have a significant effect on the rule of law in any society. Governments in Asia tend to be authoritarian, with close links to the military and police. Those in power are much more interested in consolidating and retaining their power than in promoting democracy. For this reason, effective rule of law is not a priority for them; in fact, they are more interested in attempts to subvert the law to ensure their own interests. They are interested in promulgating laws and practices that will help them do this, even if these are contrary to rule of law principles: societies throughout Asia live under various forms of internal security laws, as well as strict legislation regarding contempt of court and criminal defamation.

 

Governments can also make use of state institutions to further their aims, a common characteristic in many Asian countries. In India for instance, politicization and communalism affect all state institutions, particularly the police. This means that rather than following the rule of law, the institutions follow the rule of the politicians. This can be seen in the periodic communal riots and massacres in which the police play a complicit role. The greatest affected groups are inevitably the marginalized and minority groups, as AHRC pointed out in its human rights day statement of 2004.

The governments, in fact, even attempt to cover up such military abuse, further demonstrating its lack of commitment to the law. In Nepal for instance,

 

 

 

  1. 5. Please help a new entrepreneur in analyzing markets for entry in a new.

 

Answer: Expanding into a new market can be an effective way to leverage your core business for growth. But it takes a disciplined process to accurately assess the potential of each growth opportunity, because a bad bet can bog down your

 

 

Part – B

 

 

  1. 1. Define Quota. What are the various types of Quota?

 

Answer:A government-imposed trade restriction that limits the number, or in certain cases the value, of goods and services that can be imported or exported during a particular time period. Quotas are used in international trade to help regulate the volume of trade between countries. They are sometimes imposed on specific goods and services to reduce imports, thereby increasing domestic production. In theory, this helps protect domestic production by restricting foreign competition.

 

 

  1. 2. What do you understand by International Marketing Research? And types of InternationalMarketing Research?

 

Answer:As businesses expand further and further in international markets, the role of timely and accurate marketing research to guide decision-making becomes increasingly critical. Research to support international marketing decisions has evolved over the past four decades and must change even more to support firms in the 21st century.

 

 

  1. 3. The main objective of all business is survival .How does a product strategy help in

International business what are product design strategies?

 

Answer:Products are the goods or services that a company sells; a product design strategy helps a company take an idea for a product from design to sale. Having a product design strategy allows the company to decide how a product should be marketed based upon the features of the specific product.

 

  1. 4. What role does pricing play in International Business? Explain factors affecting internationalpricing.

 

Answer:Trends are what allow traders and investors to capture profits. Whether on a short- or long-term time frame, in an overall trending market or a ranging environment, the flow from one price to another is what creates profits and losses. There are four major factors that cause both long-term trends and short-term fluctuations. These factors are governments, international transactions, speculation and expectation, and supply and demand.

 

 

  1. 5. Channel selections depend on distribution structure and choice of specific channel members.

Elaborate with suitable examples.

 

Answer: Distribution has two elements, the institutional and the physical. Whilst the modes of market entry were fully discussed in chapter seven, the actual institutions (for example retailers, agents and so on.) were not.

 

 

 

Part – C

 

 

  1. 1. Adopting the right kind of promotional strategies is the most crucial issue of entering marketsin many countries. Discuss.

 

Answer:Trade is increasingly global in scope today. There are several reasons for this. One significant reason is technological—because of improved transportation and communication opportunities today, trade is now more practical.

 

  1. 2. Outline major issues in the New Export Import Policy in force.

 

Answer: Since the advent of freedom, the import of goods into India and export of goods from India had all along been under the control of the Government. The Import Export (Trade) Control Act 1947 had set the law and procedure for such control. Over a period of time the licensing of goods for import had been undergoing progressive changes. The initial licence – control system was gradually relaxed bringing a number of items of capital goods, raw material components etc. required by local industries under O.G.L. and prohibiting

 

 

  1. 3. Define a letter of credit .What are the contents of letter of credit.

 

Answer: A letter from a bank guaranteeing that a buyer’s payment to a seller will be received on time and for the correct amount. In the event that the buyer is unable to make payment on the purchase, the bank will be required to cover the full or remaining amount of the purchase.

 

Contents of Letter of Credit

 

 

 

  1. 4. Explain in detail the procedure of conducting a export transaction.

Answer:Once a prospective customer has indicated an intention to place an order, it is important for management to determine their legitimacy and financial soundness. Some companies will undertake this analysis early in the sales cycle, particularly if the sales process is extensive. The financial condition of the buyer should also figure heavily when determining the appropriate payment terms.

 

  1. 5. Explain the major commercial documents used in export transaction

Answer:Exporters should seriously consider having the freight forwarder handle the formidable amount of documentation that exporting requires; freight forwarders are specialists in this process. The following documents are commonly used in exporting; which of them are actually used in each case depends on the requirements of both our

 

 

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CASE STUDY – 1

Questions

 

  1. 1. Is an initiative like the VIT the right approach in helping vendors improve their processes and

their output? Should it be linked to the vendor’s strategy? Or to the original equipment

manufacturer’s strategy?

 

Answer: It is conduced by our Vendor Improvement Team. Not very imaginatively, we call it the VIT. It is a sort of crash-course we devised to quickly bring our vendors up to global standards. A 7-member cross-functional team made up of our managers offers intensive programmes in manufacturing techniques to our vendors–completely free of cost. It is a parallel process to our regular vendor management programme. And it is really an intermittent effort, not a continuous one.

 

  1. 2. Should something like the VIT be pursued continuously, or as a one-off programme? Should

its coverage be extended to. include non-manufacturing activities? Should it now be improved,

or discarded? or should it be integrated into Indo-Nichita’s regular vendor-development

strategy ?

 

Answer:“All right, Arnab, here’s your brief. You will be meeting Kshirsagar and Niyogi, who are the CEO and the Vice-President (Operations), respectively, of Indo-Nichita. Just to refresh your memory, which I know is in top gear first thing in the morning, that is the joint venture between Nichita and Indian Automotives. Now, Nichitas management in

 

CASE STUDY – 2

 

Questions

  1. 1. Why has the crash of dotcoms and the economic slowdown in the US hit India’s software firms badly ?

 

Answer: FOR every conceivable subject or every kind of clientele, there are Internet portals that cater to specific needs. Be it shopping, advertising, transactions, research or banking, the Internet takes care of it all. Providing all these services and content are the dotcom companies.  Less than two months ago it appeared as though almost anyone with a good idea and a business plan could raise money to fund an Internet-based company. Internet entrepreneurs, in fact, succeeded so quickly in transforming their business ideas into

 

  1. 2. How can Wipro help in leveraging Daksh and EXL?

 

Answer:Today, Spectra mind has over 10,000 employees, seven facilities in four cities, 17 global customers Us an integral part of software major Wipro Technologies. Revenues in the quarter ended September 2003 stoodat Rs 92.7 crore, a growth of 22 per cent over the previous quarter. Profit margins were in the range of 20 per cent, despite cutthroat competition. All the goals that Roy and his team had set for Spectramind at the outset were exceeded well ahead of deadline. Surely, you can’t write a story better than that.

 

 

 

  1. 3. Can Wipro fulfil the BPO requirements for Spectramind, which can feature as a natural choice of avendor?

 

Answer: As IT and BPO converge to shape the future of outsourcing, businesses must make the best use of technology tools to run their multichannel service organisations. The surge in technology enablement has significantly improved business processes, when outsourced. It helps solve business problems and enables efficient outsourcing.  It also delivers real benefits to customers, including:
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IMT-16

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IMT-16

INTERNATIONAL TRADE

 

Notes:

a. Write answers in your own words as far as possible and refrain from copying from the text books/handouts.

b. Answers of Ist Set (Part-A), IInd Set (Part-B), IIIrd Set (Part – C) and Set-IVth

c. Submit the assignments in IMT CDL H.O. along with the assignments Question Papers for evaluation . (Case Study) must be sent together.

d. Only hand written assignments shall be accepted.

 

A. First Set of Assignments 5 Questions, each question carries 1 marks.

B. Second Set of Assignments 5 Questions, each question carries 1 marks.

C. Third Set of Assignments 5 Questions, each question carries 1 marks. Confine your answers to 150 to 200 Words.

D. Forth Set of Assignments Two Case Studies : 5 Marks. Each case study carries 2.5 marks

 

 

 SECTION – A

 

  1. Discuss the major benefits and risks of international trade?
  2. Exports in the UK are growing. The major catalyst was sterling’s weakness which meant that the demand for UK goods and services expanded greatly. What is interesting though, is the benefits are not just price driven. Earlier this year, we attended “International Giftware” which fills all 20 halls at the NEC Exhibition Centre just outside of Birmingham. We found international buyers purchasing UK goods because of

 

  1. Explain the various types of Non-Tariff Barriers of international trade.
  2. NON-TARIFF BARRIERS

A non tariff barrier is any barrier other than a tariff that raises an obstacle to free flow of goods in overseas markets. Non-tariff barriers, do not affect the price of the imported goods, but only the quantity of imports. Some of the

 

 

Q 3. Critically discuss the major changes that have taken in global trade in the last decade.

  1. Global economic integration is not a new phenomenon. Some communication and trade took place between distant civilizations even in ancient times. Since the travels of Marco Polo seven centuries ago, global economic integration—through trade, factor movements, and communication of economically useful knowledge and technology—has been on a generally rising trend. This process of globalization in

 

  1. Explain the comparative cost advantage theory of trade with the help of an example.
  2. Ans. Comparative advantage occurs when one country can produce a good or service at a lower opportunity cost than another. This means a country can produce a good relatively cheaper than other countries

Q 5. What is the importance of TRIPS in India?

  1. the importance of TRIPS in Indiaà

It is an opportune moment for India and other developing countries to review and consolidate their strategies on intellectual property rights in the WTO. Recent developments relating to TRIPs have witnessed some important

 

SECTION – B

Q 1. Describe the factor endowments theory of Heckscher-Ohlin.

  1. Relative endowments of the factors of production (land, labor, and capital) determine a country’s comparative advantage. Countries have comparative advantages in those goods for which the required factors of production are

 

Q 2. Distinguish between FDI and FII.

  1. Both FDI and FII are related to investment in a foreign country. FDI or Foreign Direct Investment is an investment that a parent company makes in a foreign country. On the contrary, FII or Foreign Institutional Investor is an investment made by an investor in the markets of a foreign nation.
  2. Explain the inward-oriented and outward oriented trade strategy.
    Ans. World Bank has urged poor nations to adopt development strategies which emphasize export expansion, dismissing the caution against excessive trade dependence voiced by political economists. In re-examining the Bank’s much-cited analyses which suggest that “outward-oriented” nations have experienced more rapid growth, this study uncovers three findings which challenge its apparent implications. First, nations characterized as following outward-oriented development do not trade

Q, 4. How is WTO different from GATT?

  1. There are various bodies or agreements that have been made around the world in order to maintain peace and justice among the different countries. The main purpose of such bodies is to regulate talks, trade and other rules

 

Q 5. What is current account deficit? How can it be minimized?

  1. Ans. In economics, a country’s current account is one of the two components of its balance of payments, the other being the capital account. The current account consists of the balance of trade, net factor income (earnings on foreign investments minus payments made to foreign investors) and net

 

SECTION – C

 

 

  1. 1 Discuss the Doha Development Agenda of World Trade Organization.
  2. At the WTO’s Fourth Ministerial Conference held in Doha, Qatar, in November 2001, ministers recognized the central role that international trade can play in the promotion of economic development. Acknowledging the fact that the majority of WTO members are developing countries, they agreed to continue
  3. 2 What are the objectives of ASEAN and SAPTA?

 

  1. The ASEAN Declaration states that the aims and purposes of the Association are:

    1. To accelerate the economic growth, social

3 Explain the different stages of economic integration in formation of Regional Trade Agreements with examples.

  1. Ans. Preferential trade agreements (PTAs) reduce or eliminate policy-imposed barriers

To the flow of goods, services, capital, labor etc. (Baier et al. 2008). It is possible to

View PTAs from three separate perspectives: economics, politics and commitment

Or credibility (Bagwell and Stagier 2002).

 

 

Q 4. How is IMF different from IBRD?

  1. The International Monetary Fund and the World Bank were both created at an international conference convened in Breton Woods, New Hampshire, and United States in July 1944. The goal of the conference was to establish a framework for economic cooperation and development that would lead to a more stable and prosperous global economy. While this goal remains central to both institutions, their work is constantly evolving in response to new economic developments and challenges.
  2. Describe the stages of issuing a letter of credit (L/C) for international payments.
  3. The starting point of the letter of credit process is the agreement upon the sales terms between the exporter and the importer. Then they sign a sales contract. It is important to stress here that letters of credit are

CASE STUDY – 1

 

  1. 1 On the basis of the case analyse the reasons for the countries to sign Regional Trading Arrangements (RTAs), especially after 1990.
  2. Ans. RTAs act as an insurance against protectionism, particularly for small and developing countries. Small countries, it can be argued, conclude RTAs with large countries before they are excluded by other countries doing the same — a kind of first-mover advantage. But do developing countries benefit from these RTAs? Are these benefits economic in terms of market access?
  3. 2. Do you consider the regional trading arrangements (RTAs) as a threat to free trade? Give reasons.
  4. the share of world trade in RTAs falls from 33% to about 20%. Finally, 85% of these RTAs are free trade agreements (FTAs) rather than Customs unions (CUs). In the former, countries retain their tariff-setting independence vies-a-vies non- RTA members. Last, most countries are members of multiple RTAs. This

 

CASE STUDY – 2

Q 1. Discuss the reasons for the differences in the performance of P&G in India and China.

Ans. The result was disastrous until the company learnt how to adapt products and marketing style of Japanese culture. P & G which entered the Japanese market in 1973 lost money until 1987, but by 1991 it became the second largest
Q 2. From the evidence given in the case, state the benefits and risks of investment by an MNC in foreign countries.

  1. In the face of the growing economic, institutional and legal interlink ages between trade and foreign direct investment, should WTO member governments continue to resort to bilateral FDI arrangements? Or should they create a multilateral framework that recognizes these close linkages, and takes into account the interests of all the members of the WTO – developed, developing and least-developed alike.

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IMT-05

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IMT-05

 

Notes:

a. Write answers in your own words as far as possible and refrain from copying from the text books/handouts.

b. Answers of IstSet Before a product is advertised, a thorough market research is conducted in order to know the reactions of various consumers about the product. There are various advantages and disadvantages of TV advertising. They are:

(Part-A), IIndSet (Part-B), IIIrdSet (Part – C) and Set-IVth(Case Study) must be sent together.

c. Submit the assignments in IMT CDL H.O. along with the assignments Question Papers for evaluation .

d. Only hand written assignments shall be accepted.

 

  1. First Set of Assignments 5 Questions, each question carries 1 marks.
  2. Second Set of Assignments 5 Questions, each question carries 1 marks.
  3. Third Set of Assignments 5 Questions, each question carries 1 marks. Confine your answers to 150 to 200 Words.
  4. Forth Set of Assignments Two Case Studies : 5 Marks. Each case study carries 2.5 marks.

 

 

 

 

 

SECTION – A

 

  1. Explain what is integrated marketing communication ?

 

Answer : Integrated Marketing Communications (IMC) blends various promotional tools and communications/marketing/advertising services and techniques to maximize profit. IMC is ultimately achieved through concise and consistent messaging that fosters familiarity and consumer affinity. Effective IMC messages and images are meaningful and useful to consumers, and messaging and branding consistency – a proven IMC concept – yield customer satisfaction and loyalty.

 

 

 

  1. 2.What are the factors we should consider while selecting an advertising agency ?

 

Answer : The Advertiser looks for an advertising agency whose services and expertise meets his requirements. Following factors should be considered while selecting an advertising agency:-

 

  • Services offered by Ad-agency – There are different agencies provides different services, some provides all the services, some provide selected services, some provides only media services.

 

  • Location - A major factor to be considered while

 

 

 

  1. 3. Explain the communication process highlighting the roles of the source , medium and message .

 

Answer :Thereare seven elements of communication:

 

  • Source idea (Source)
  • Message
  • Encoding
  • Channel
  • Receiver
  • Decoding
  • Feedback

 

Let’s discuss each element. The Source idea is the process by which one formulates an idea to communicate to another party. This process can be influenced by external stimuli such as books or radio, or it can come about internally by thinking about a particular subject. The source idea is the basis for the communication.

 

  1. 4.Discuss the consumer purchase behaviour and why do we need to understand this while designing communication.

 

Answer :  You’ve been a consumer with purchasing power for much longer than you probably realize—since the first time you were asked which cereal or toy you wanted. Over the years, you’ve developed rules of thumb or mental shortcuts providing a systematic way to choose among alternatives, even if you aren’t aware of it.

 

Other consumers follow a similar process

 

 

 

  1. 5. Discuss the role of memory in consumer response to advertising.

 

Answer :  Marketers have long recognized the important role that memory plays (e.g., by affecting consumer perception and recall of marketing messages) in the decision-making processes of consumers. In this article, we provide an overview of consumer memory structure and function. We then extend our review to examine the impact that consumer memory has on the evaluation of marketing generated information, the role that consumer involvement has in the recall and influence of marketing messages, and the affect that interference from similar competing brands has on consumers’ ability to remember specific brand information. Finally, we address some of the methodological problems associated with memory structure measurement and identify areas for future research.

 

 

 

 

SECTION – B

 

 

 

  1. 1.Discuss the various objectives of advertising.

 

Answer :  Advertising is the best way to communicate to the customers. Advertising helps informs the customers about the brands available in the market and the variety of products useful to them. Advertising is for everybody including kids, young and old. It is done using various media types, with different techniques and

 

 

  1. 2. What are attitudes? How do they influence consumer purchase behavior?

 

Answer :Consumer attitudes are a composite of a consumer’s

 

(1) beliefs about,

(2) feelings about,

(3) andbehavioural intentions toward some object–within the context of marketing, usually a brand or retail store.  These components are viewed together since they are highly interdependent and together represent forces that influence

 

 

  1. 3. Discuss merits and demerits of advertising on TV .

 

Answer :These days, TV advertising is the most powerful form of advertising. Basically it is a combination of both video and audio advertising messages with various varieties. Some people believe that TV advertising is more powerful than other advertising means such as magazines, websites, radio stations, and newspaper.

 

Before a product is advertised, a thorough market research is conducted in order to know the reactions of various consumers about the

 

  1. 4. What are the factors one should consider before starting the creative designs of advertisements?

 

Answer :People who write mail order ads for a living have learned over the years that the headline is the most important part of an advertisement. The headline is what catches or hooks the reader’s attention. And, really, it’s the same for radio or TV ads: your opening statement has to “hook” the listener and pull them into the rest of the ad.

 

  1. 5. How is business advertising different from consumer advertising?

 

Answer :Business Marketing is the practice of individuals, or organizations, including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as components in products or services they offer, or use them to support their operations. Also known as industrial marketing, business marketing is also called business-to-business marketing, or B2B marketing, for short.

 

(Note that while marketi

 

SECTION – C

 

 

  1. 1. Discuss various reasons for the changes in promotion mix expenditure in the last few years.

Answer :Sales promotion is an important component of a company’s marketing communication strategy along with advertising, public relations, and personal selling. At its core, sales promotion is a marketing activity that adds to the basic value proposition behind a product (i.e., getting more for less) for a limited time in order to stimulate consumer purchasing, selling effectiveness, or the effort of the sales force.

 

 

 

  1. 2. Differentiate between consumer sales promotion and trade promotions, while highlighting tools used for each.

Answer: As note in the Promotion Decisions tutorial, certain promotions can help “push” a product through the channel by encouraging channel members to purchase and also promote the product to their customers. Tools used for each includes samples, coupons, cash refunds, price packs, premiums, advertising specialties,

 

 

 

  1. 3. What is Public Relations? How companies leverage PR elaborate with examples.

Answer: Public relation communicates the news, influences the news, receives the news, and responds to the news for a brand via the media. It’s the art and science of talking to the right audience in the right voice. PR is the communication hub of an organization. It influences and shapes a company’s image, reputation, brand perception and culture. PR connects a brand and its public via direct messages or editorial media

 

 

 

  1. 4. Discuss the relative merits and demerits of various modes of entry by a company in the international market .

Answer: In this section, we will explore the traditional international-expansion entry modes. Beyond importing, international expansion is achieved through exporting, licensing arrangements, partnering and strategic alliances, acquisitions, and establishing new, wholly owned subsidiaries, also known as greenfield ventures. The five most

 

 

  1. 5. Discuss key challenges in handling sales force .

Answer: The recent announcement from Salesforce to launch identity-as-a-service comes as no surprise, as we have been intimately familiar with Salesforce’s ambitions in this space for more than a year. Salesforce has already been able to act as a simple identity provider for quite a while and clearly Salesforce feels it needs to have a stronger play here.

 

 

 

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CASE STUDY – 1

 

Questions

  1. 1. Critically analyze firms new strategy .

 

Answer:The boundary for industry analysis is the markets and products that describe the domain of the industry. Once you understand the business segment that is to be analyzed, identify the capabilities required to participate in that industry, and those competitors that are able to effectively target the same business segments. These four elements set the parameters for understanding and analyzing the industry. As industries like printers, copiers, scanners, and facsimile machines converge, business definitions become more difficult.   In industries like computers, consumers are becoming more demanding for customized products and services.

 

 

  1. 2. Reebok has huge residual equity in the country , suggest how it can be leveraged with communication .

 

Answer:The Reebok brand got a black eye in India last year when an accounting scandal there resulted in parent companyAdidas firing Reebok India managing director Subhinder Singh Prem and COO VishunBhagat as well as shuttingdown hundreds of its stores. Now the brand is trying to make a comeback in the world’s second-most-

 

CASE STUDY – 2

 

Questions

 

  1. 1. What benefit do you see for the firm in the new segment to improve its marketing .

 

Answer: A company cannot devise a market strategy without market segmentation. Imagine that you became a teacher one day. And the only thing your employer told you is that you have to teach students!! There would be several questions asked by you. Which grade are the students in? What is the subject i will be teaching? What timing are the classes etc. If you dont ask these questions, the “Students” will be a very generic term for you, and you will have no idea whom you have to teach or what you have to teach.

 

  1. 2. Suggest firm a positioning migration plan for smooth acceptance .

 

Answer: An analytical approach to moving an existing business web site from one Internet Service Provider (ISP) to another will increase the likelihood of a seamless transition. This is especially critical for retail sites and sites that contain large databases of products, customers and other business-related information.

 

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BBR505 – WAREHOUSE MANAGEMENT

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ASSIGNMENT

PROGRAM Bachelor of Business Administration- BBA
SEMESTER V
SUBJECT CODE & NAME BBR505 – WAREHOUSE MANAGEMENT
CREDIT 4
BK ID B 1806
  1. MARKS
60

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

  1. 1 Explain the warehousing strategies used by retailers. List and explain the four categories of warehousing costs.

Answer: – Explanation of warehousing strategies: – A procedure whereby a company gradually builds up a holding of shares in a company it wishes to takeover in the future. The process of storing goods within a storage facility.

Product Scanning:-At Strategic warehousing, we use RF barcode scanning for simple, fool-proof and time efficient management of incoming and outgoing

 

  1. 2 Describe the measures for retail distribution and replenishment.

Answer: – Description of 8 measures for retail distribution and replenishment:-  Distribution is characterized by a source of some kind that produces products that are on-sold through a diverging supply chain to end users/consumers.  We could easily extend the case to a supermarket warehousing operation for example which might be fed by other producers’ warehouses rather than a plant.  However, let’s display our manufacturing bias and assume that something is indeed produced at the source of this system.

 

  1. 3 Write short notes on:

Answer: - Quick response: - Just in time inventory partnership strategy between suppliers and retailers of general merchandise. It is aimed mainly at reducing order response time, and achieving greater accuracy in shipping the correct goods in correct quantities, by employing computerized equipment such as barcodes and EDI to speed up flow of information. Its other objectives include reduction in operating expenses, out-of-stock situations, and forced mark-downs (discounts)

FIFO (First In First Out) method of valuing inventory: – The first in, first out (FIFO) method of inventory valuation is a cost flow assumption that the first goods purchased are also the first goods sold. In most companies, this accounting assumption closely matches the

 

  1. 4 what is inventory? Explain the different types of inventory. What are the negative effects of excess inventory?

Answer: - Definition of inventory: - Inventory is an asset that is owned by a business that has the express purpose of being sold to a customer. This includes items sold to end customers or distributors. It includes raw materials, work in process, and finished goods. The management of inventory is a key concern of all businesses. If a company’s inventory level is too low, it risks delays in fulfilling it’s customers orders.

Explanation of types of inventory:-

 

  1. 5 What is retail shrinkage? Explain the methods for detecting and preventing shoplifting.

Answer: - Explanation of retail shrinkage and listing of shrinkage categories:-

In financial accounting, the term inventory shrinkage (sometimes truncated to shrink) is the loss of products between point of manufacture or purchase from supplier and point of sale. The term shrink relates to the difference in the amount of margin or profit a retailer can obtain. If the amount of shrink is large, then profits go down which results in increased costs to the consumer to meet the needs of the retailer.

 

  1. 6 Describe some of the ICT applications used in a retail organisation. What are the benefits of ICT applications to a warehouse?

Answer: - Description of ICT applications:-

E-government: – Implement e-government strategies focusing on applications aimed at innovating and promoting transparency in public administrations and democratic processes, improving efficiency and strengthening relations with citizens.

Develop national e-government initiatives and services, at all levels

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BBR504 – VISUAL MERCHANDISE

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ASSIGNMENT

PROGRAM Bachelor of Business Administration- BBA
SEMESTER V
SUBJECT CODE & NAME BBR 504  VISUAL MERCHANDISE
CREDIT 2
BK ID B 1805
  1. MARKS
30

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

  1. 1 Define visual merchandising. What are the major objectives of visual merchandising? Discuss the scenario of visual merchandising in India.

Answer: – Concept of visual merchandising:- Visual merchandising is the activity and profession of developing the floor plans and three-dimensional displays in order to maximize sales. Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows.

Techniques:-

 

  1. 2 a. Discuss the concept of image mix. List all the element of image mix of a retail store.

Answer: – Concept of image mix:- Photo mixing is the generation of continuous wave terahertz radiation from two lasers. The beams are mixed together and focused onto a photo mixer device which generates the terahertz radiation. It is technologically significant because there are few sources capable of providing radiation in this waveband, others include

 

  1. Discuss the common security issues faced by a retail store and the measures to deal with them.

The crime of shoplifting is the taking of merchandise offered for sale without paying. According to the National Association for Shoplifting Prevention, more than $25 million worth of merchandise is stolen from retailers each and every day. Shoplifting has become a large part of retail shrinkage.No matter how big or small the retail store may be, all types of retailers are susceptible to the growing problem of shoplifting. This guide will help retailers identify

 

  1. 3 Explain the concept of non-store retail merchandising. What are the major characteristics of online retailing?

Answer:- Most individual consumers purchase products through retailers. Physical ‘brick and mortar’ stores are not the only type of retailing in the marketplace. In this lesson, you’ll learn about retailing beyond traditional retail stores.

Non-Store Retailing Defined:-Marcy has developed a line of organic cosmetics that is not only environmentally safe and hypoallergenic, but also free from animal testing. She thinks her product has great potential, but she needs to get it in front of

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BBR 503 & BUYING

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ASSIGNMENT

PROGRAM Bachelor of Business Administration- BBA-Retail operation
SEMESTER V
SUBJECT CODE & NAME BBR 503 & BUYING
CREDIT 2
BK ID B 1804
  1. MARKS
30

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

  1. 1 Give short notes on: Centralized buying, Decentralized buying and Consignment buying.

Answer:- Centralized buying:- A purchasing system in which all the departments of a company with a wide geographical distribution can make purchases through a common purchasing organization. Centralized purchasing aids finding the best deals with local vendors for the corresponding location of the company department. Avoids duplicity of orders and promotes benefits arising from the high volume bulk discounts, lower transportation and inventory management costs, organized transactions and improved vendor relationships.

  1. 2 Explain on buying decision making and types of data required for market research.

Answer: – Buyer decision processes are the decision making processes undertaken by consumers in regard to a potential market transaction before, during, and after the purchase of a product or service. More generally, decision making is the cognitive process of selecting a course of action from among multiple alternatives. Common examples include shopping and deciding what to eat. Decision making is said to be a psychological construct. This means that

 

  1. 3 Explain the steps in buying from foreign sources and reasons for buying from foreign sources.

Answer: – Trading with foreign suppliers raises a number of issues you may not be familiar with from trading within Canada. Typically, these include language differences, new payment methods and increased paperwork requirements.

However, with a little research and planning these challenges are easily overcome. Widening your purchasing to the international market can give you a

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