MU0018 – Change Management

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ASSIGNMENT

 

DRIVE SUMMER 2014
PROGRAM MBADS (SEM 4/SEM 6)

MBAFLEX/ MBAN2 (SEM 4)

PGDHRMN (SEM 2)

SUBJECT CODE & NAME MU0018 – Change Management
BK ID B1807
Credit and Max. Marks 4 credits; 60 marks

 

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

 

1 Describe Kotter’s Eight Step Change Model

Answer : To successfully react to windows of opportunity, regardless of the focus — innovation, growth, culture, cost structure, technology — a new methodology of change leadership is required.

 

Thirty years of research by leadership guru Dr. John Kotter have proven that 70% of all major change efforts in organizations fail. Why do they fail? Because organizations often do not take the holistic approach required to see the change through.

 

However, by following the 8-Step Process outlined by Dr. Kotter, organizations can avoid failure and become adept at change. By

 

 

2 Explain the various steps at which control takes place in a Change Management Process.

 

Answer : The change management process is the sequence of steps or activities that a change management team or project leader would follow to apply change management to a project or change. Based on Prosci’s research of the most effective and commonly applied change, most change management processes contain the following three phases:

 

Phase 1 – Preparing for change (Preparation, assessment and strategy development)

 

 

3 Discuss the various factors affecting the choice of a change Strategy

 

Answer :  Writing a business strategy is an essential aspect of starting and running a business. Without a clear strategy, it is difficult to set meaningful goals and objectives. In determining your business strategy, a logical analysis of the environment in which you operate will both inform and influence the outcome. This analysis — commonly called PESTLE, for political, economic, sociological, technological, legal and environmental — paves the way for identifying opportunities and threats, and effective business planning.

 

4 What do you mean by Organizational Effectiveness? Explain the approaches involved in achieving Organizational Effectiveness

Answer : : Organizational effectiveness is the concept of how effective an organization is in achieving its goals. Every employee in a company contributes to organizational effectiveness. Taking into account skills, experience, motivation and rank, some employees play a bigger role than others. These are the people who contribute to the development of organization mainly with their knowledge.

There are many ways to measure the effectiveness of an organization, which include different criteria such as productivity, profits, growth, turnover, stability and cohesion. Rational perspectives focus on the achievement of previously set

 

 

 

  1. What do you mean by Change Agent? Describe the characteristics of successful Change Agents.

Answer : Answer : A Change Agent is someone who knows and understands the dynamics that facilitate or hinder change. Change Agents define, research, plan, build support, and partner with others to create change. They have the courage and the willingness to do what is best for the community.

 

The change agent may be in the form of a consultant who helps the clients find solutions to the organizational problems. It could also be in the form of a trainer who trains the client to achieve a set of skills that could be used in bringing about the change for optimal outcomes.

This change agent must have certain

 

 

6 Write a brief note on the following:

a)Kolb’s Learning Cycle

Answer : Kolb’s Learning Cycle :

 

Kolb developed a theory of experiential learning that can give us a useful model by which to develop our practice. This is called The Kolb Cycle, The Learning Cycle or The Experiential Learning Cycle. The cycle comprises four different stages of learning from experience and can be entered at any point but all stages must be

 

 

  1. b) Peter Senge’s framework on Organizational Learning

Answer :  Peter Senge and the learning organization.

Peter Senge’s vision of a learning organization as a group of people who are continually enhancing their capabilities to create what they want to create has been deeply influential. We discuss the five disciplines he sees as central to learning organizations and some issues and questions concerning the theory and practice of learning organizations.

 

According to Peter Senge (1990: 3) learning organizations are:

 

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MU0017 – TALENT MANAGEMENT AND EMPLOYEE RETENTION

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ASSIGNMENT

 

DRIVE SUMMER 2014
PROGRAM MBADS (SEM 4/SEM 6)

MBAFLEX/ MBAN2 (SEM 4)

PGDHRMN (SEM 2)

SUBJECT CODE & NAME MU0017 – TALENT MANAGEMENT AND EMPLOYEE RETENTION
BK ID B1869
Credit and Max. Marks 4 credits; 60 marks

 

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

1 Explain the key elements of Talent Management System.

 

Answer :  : Most researchers today stress the importance of talent management. Strategic meaning of talent management comes from the fact that success in international business depends most importantly on the quality of top executive talent and how effectively this critical resource is developed and managed. To manage talent in a maximum way would be like having a crystal ball that prevents what will happen in the future to avoid mistakes. There is, however, no such tool and that is why talent management is so important. Management literature has for many years been dominated by talent management and there are many different aspects of this, but one suggests that there are two key dimensions that need careful consideration; these are those of “focus” and “fit”.

 

 

  1. Explain the importance of Talent Management Process. Describe the stages of Talent Management Process.

Answer :  Talent management involves individual and organisational development in response to a changing and complex operating environment. It includes the creation and maintenance of a supportive, people oriented organisation culture.

 

Importance of talent management

 

Like human capital, talent management is gaining increased attention. Talent management (TM) brings together a number of important human resources (HR) and management initiatives.

 

Organisations that formally decide to “manage their talent” undertake a strategic analysis of their current HR processes. This is to ensure

 

 

3 What are the responsibilities undertaken by an HR to ensure compliance to regulations? Explain the steps involved in ensuring safe work environments

 

Answer :  The human resources (HR) function is at the center of most employers’ efforts to identify, hire and retain the people the organization needs to execute its strategy and achieve its goals.  But the HR function is a key player within the organization’s compliance structure as well.

 

There are numerous laws and regulations governing the employment relationship that HR professionals must understand and navigate in order to help ensure their organizations avoid costly fines and other penalties, including the potential harm to the organization’s reputation.

 

In many organizations, the HR function also manages the various compensation and benefit programs, which are heavily regulated as well.  For private-sector organizations this means complying with the Employee Retirement Income Security Act’s (ERISA) reporting, disclosure, and fiduciary requirements, among other

 

 

  1. Explain the key Compensation principles. What do you mean by Total rewards? Describe the elements of Total rewards.

 

Answer :  Compensation practices at large financial institutions were a key contributing factor to the global financial crisis. The FSB Principles for Sound Compensation Practices and their Implementation Standards (Principles and Standards, P&S) were developed to align compensation with prudent risk-taking, particularly at significant financial institutions.

 

The Principles require compensation practices in the financial industry to align employees’ incentives with the long-term profitability of the firm. The Principles call for effective governance of compensation, and for compensation to be adjusted for all types of risk, to be symmetric with risk outcomes, and to be sensitive to the time horizon of risks. The Principles are intended to apply to all significant financial institutions but are especially critical for large, systemically important firms.

 

 

 

  1. Explain the concept of Talent Acquisition .Explain the talent acquisition strategies.

 

Answer : As customers continue to request services that offer more value than simply HR administrative relief, more time is spent on evaluating and stepping up to deliver –strategic human capital management (HCM).

 

Talent acquisition strategies :

 

Support

 

The most essential element in ensuring your company has an ideal customer experience is support. A superior vendor will offer a product expert to work directly with you to ensure that the first, critical phase (software implementation) is handled professionally, on time, and to your satisfaction. After implementation, a team member (

 

6 Write short notes on:

a)Workforce Analysis

Answer : Having identified organizational priorities, the next step focuses on the roles and capabilities needed for the department to be successful.

 

  • Identification of Critical Roles

The leadership team identifies the key job functions and job roles that will be the initial focus of the talent review discussions.

Depending on the need, a talent review

 

 

 

b)Talent Review

 

Answer : Having set the organizational context, management teams can proceed wtih a review of “talent” in the organization.

The type and emphasis of a talent review can vary depending on the department’s need.

Talent review examples include:

 

Talent Inventory focuses on the current performance and future potential of a selected employee group.

The goal is to get a collective perspective of strengths, needs and development opportunities for specific employees, and to identify the organization’s “talent pool.” Readiness for key assignments or future jobs is considered.

 

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MU0016 – Performance Management and Appraisal

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ASSIGNMENT

 

DRIVE SUMMER 2014
PROGRAM MBADS (SEM 4/SEM 6)

MBAFLEX/ MBAN2 (SEM 4)

PGDHRMN (SEM 2)

SUBJECT CODE & NAME MU0016 – Performance Management and Appraisal
BK ID B1868
Credit and Max. Marks 4 credits; 60 marks

 

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

 

1 Discuss the various stages involved in the evolution of Performance Management

Explaining the evolution of Performance Management

 

Answer : The term performance management gained its importance from the times when the competitive pressures in the market place started rising and the organizations felt the need of introducing a comprehensive performance management process into their system for improving the overall productivity and performance effectiveness.

 

The performance management process evolved in several phases.

 

 

  1. Discuss the principles and dimensions of Performance Management

 

 

Answer : The principles of performance management

 

  • It translates corporate goals into individual, team, department and divisional goals.
  • It helps to clarify corporate goals.
  • It is a continuous and evolutionary process, in which performance improves over time.
  • It relies on consensus and co-operation rather than control or coercion.
  • It creates a shared understanding of what is required to improve performance and how it will be achieved.

 

3 Assume that you have joined as an HR in an organization. The first task assigned to you is to conduct the Performance Appraisal Process. What according to you is its purpose? Describe the entire Performance Appraisal process.

Answer : Performance Appraisals is the assessment of individual’s performance in a systematic way. It is a developmental tool used for all round development of the employee and the organization. The performance is measured against such factors as job knowledge, quality and quantity of output, initiative, leadership abilities, supervision, dependability, co-operation, judgment, versatility and health. Assessment should be confined to past as well as potential performance also. The second definition is more focused on behaviours as a part of assessment because behaviours do affect job results.

 

  1. Write a brief note on the Employee’s responsibility in Performance Planning Mechanics

Answer : : Employee’s responsibility in Performance Planning Mechanics :

 

Employees share a responsibility for the implementation and success of the PM system. As such they need to be fully aware of their respective roles and responsibilities in terms of the different stages of performance management:

 

STAGE ROLE

 

 

  1. Discuss the skills that a line manager require for effective Performance Management.

Answer : As a line manager you need to have the skills to prepare and run a successful performance appraisal meeting. Appraising and developing staff is essential to your role. Doing it well and leaving your staff feeling empowered and motivated is what will make the difference to team and individual success.

 

WHO SHOUD ATTEND

 

Suitable for individuals who carry out staff appraisals and are looking to build their confidence and effectiveness in this essential skill. The course is suited to those who are new to appraisals or have limited experience in the area.

 

 

 

 

6 Write short notes on the following:

a)MBO

Answer : Management by Objectives (MBO) is the most widely accepted philosophy of management today. It is a demanding and rewarding style of management. It concentrates attention on the accomplishment of objectives through participation of all concerned persons, i.e., through team spirit. MBO is based on the assumption that people perform better when they know what is expected of them and can relate their personal goals to organizational objectives. Superior subordinate participation, joint goal setting and support and encouragement from superior to subordinates are the basic features of MBO.

 

 

b)Behaviorally Anchored Rating Scales Method (BARS)

 

Answer : The BARS (behaviorally anchored rating scales) method of evaluating employees carries typical job appraisals one step further: Instead of relying on behaviors that can be appraised in any position in a company, the BARS method bases evaluations on specific behaviors required for each individual position in an individual company.

 

The BARS method explained

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MU0015 –Compensation and Benefits

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ASSIGNMENT

 

DRIVE SUMMER 2014
PROGRAM MBADS (SEM 4/SEM 6)

MBAFLEX/ MBAN2 (SEM 4)

PGDHRMN (SEM 2)

SUBJECT CODE & NAME MU0015 –Compensation and Benefits
BK BK ID B1859
Credit and Max. Marks 4 credits; 60 marks

 

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

 

MU0015 –Compensation and Benefits

 

  1. 1. Discuss the contents of Job Evaluation. Describe the process of Job evaluation

Answer : Content of job evaluation :

Job evaluations will determine the salary grade of a job and may occur at any time during the year. The table below describes the most common reasons for a job evaluation and the corresponding actions.

 

In the event that a department manager/supervisor would like to recommend a job evaluation, he or she should contact his or her human resources representative to discuss the situation and process for conducting the evaluation.

 

2 Suppose you are a HR Manager and you are asked to develop an effective Incentive Scheme for your organization. What are the pre-requisites you will consider while developing an Effective Incentive Scheme? Discuss the merits and demerits of Incentives

 

Answer : A successful incentive compensation plan focuses on achieving company goals by driving the right behaviors in employees. One of the biggest failures of incentive compensation programs is they often do not take into account all the key drivers that will make the company successful. How does a company determine if its incentive plan is effective? If the answer is “no” to any of the following questions, chances are the company is not getting the most benefit out of its plan.

 

  • Is there a defined corporate strategy that is communicated to the rest of the organization so employees understand what the company wants to accomplish?
  • Does the incentive plan drive behaviors that lead to the objectives outlined in the corporate strategic and business plans?

 

 

3 Discuss the types of managerial remuneration. Explain the elements of a managerial remuneration

 

Answer : Managerial remuneration is compensation for services provided to a company in a managerial capacity. This can include cash payments, along with benefits like stock options, health insurance, and bonuses. Managers are typically paid more than the people they supervise, although they tend to make less than the executives at the head of the company. Some pay structures are transparent, making it easy to determine how much money managers make, while others may be confidential.

 

Elements of a managerial remuneration

For Group Management, total remuneration consists of fixed salary, short-term and long-term variable remuneration, pension and other benefits. If the size of any one of these elements is increased or decreased, at least one

 

 

  1. Define Pay Structure. What are its objectives? Explain the major decisions involved in designing and setting competitive pay structures

 

Answer : : Pay structure : A pay structure is a collection of pay rates or pay ranges. Structure setting and adjustment is the process of developing, adjusting, and maintaining a pay structure. Salary structures are a necessary part of effective management. They help make sure that the pay levels are externally competitive and internally fair.

 

 

 

 

5 Explain the criteria’s considered for rewarding the employees for their good service

Explanation of the criteria’s responsible for rewarding the employees

 

Answer : Managers who want to recognize employees for good work have many tools at their disposal. One of the more traditional ways to reward a top performer is to give her a promotion or raise or both. But how can you know whether someone is truly ready for the next challenge or deserving of that bump up in pay?

 

HR policies and company culture often dictate when and how people move up in a company. However, managers in most companies have a good deal of input into the decision, and in some cases they are the ultimate decision makers. Whether you have this authority or not, promotions and raises need to be part of an ongoing discussion with

 

 

6 Write a short note on the following:

  1. a) Wage Policy Plan in India

 

Answer : Minimum wages need to be fixed in sweated industries & fair wage agreements need to be promoted in the more organized industries. Equal pay should be ensured for equal work. Wage differentials should be provided. Remuneration should be linked to productivity.

 

1)            Fixing of minimum wages: The appropriate government shall fix the minimum rates of wages payable to employees employed in the industries specified in the schedule. Revision can take place once in five years. The minimum wage may be fixed at a rate.

2)            Minimum rate of wages: It consists of A

 

 

 

b)Voluntary Retirement Scheme(VRS)

 

Answer : In the present globalised scenario, right sizing of the manpower employed in an organisation has become an important management strategy in order to meet the increased competition. The voluntary retirement scheme(VRS) is the most humane technique to provide overall reduction in the existing strength of the employees. It is a technique used by companies for trimming the workforce employed in the industrial unit. It is now a commonly method used to dispense off the excess manpower and thus improve the performance of the organisation. It is a generous,tax-free severance payment to persuade the employees to voluntarily retire from the company. It is also known as ‘Golden

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MH0051 – Health Administration

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ASSIGNMENT

 

DRIVE SUMMER 2014
PROGRAM MBADS – (SEM 3/SEM 5)  MBAN2 / MBAHCSN3 / MBAFLEX – (SEM 3) PGDHSMN – (SEM 1)
SUBJECT CODE & NAME MH0051 – Health Administration
BK ID B1212
CREDITS 4
MARKS 60

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

1 Define health insurance. Discuss the different types of health insurance policies in India.

 

Answer : Health insurance is a type of insurance coverage that covers the cost of an insured individual’s medical and surgical expenses. Depending on the type of health insurance coverage, either the insured pays costs out-of-pocket and is then reimbursed, or the insurer makes payments directly to the provider.

 

In health insurance terminology, the “provider” is a clinic, hospital, doctor, laboratory, health care practitioner, or pharmacy. The “insured” is the owner of the health insurance policy; the person with the health insurance coverage.

 

 

2 Describe the demographic profile of India.

Answer : Components of demography :

 

The components of Demography are :-

  • Fertility
  • Mortality
  •  
  •  
  • 3 Define ergonomics. Discuss the occupational related legislations in India.

 

Answer : Ergonomics :

Ergonomics (or human factors) is the scientific discipline concerned with the understanding of the interactions among humans and other elements of a system, and the profession that applies theoretical principles, data and methods to design in order to optimize human well being and overall system performance.

Occupation related legislations in India :

 

 

4 Discuss the impact of lifestyle diseases on healthcare industry and economy.

Answer : Impact of lifestyle diseases on economy

The diagnosis of a chronic disease like heart disease or diabetes has far reaching economic and social consequences on the individual, his family and the society.

 

The economic consequences are the direct and indirect costs incurred upon the individual over the course of the disease.Direct costs include cost of medicines, physician consultation charges, hospital admission charges, investigation charges and cost of medical durables like wheel chairs, wound care supplies or respirators especially when

 

 

 

5 Explain the types of epidemiological studies and list the uses of epidemiology.

 

Answer : Epidemiology is the study of diseases in large number of humans or other animals, in particular how, when and where they occur. Epidemiologists endeavour to determine what factors are related with diseases (risk factors), and what factors may protect people or animals against disease (protective factors). The science of epidemiology was first developed to discover and understand possible causes of contagious diseases like smallpox, typhoid and polio among humans. It has expanded to include the study of

 

 

 

 

6 Define disaster management. Explain the steps in disaster management.

Answer : 8 Steps to disaster recovery planning

 

It’s been some time since I’ve delved in disaster recovery planning, so I thought I’d create this post as a short refresher on the planning process.  Every organization, whether small or large, should have a disaster recovery plan. Depending on the size, it may take some organizations several months to fully document an effective plan. In such cases, it’s important to understand the 8 steps to disaster recovery planning.

Step 1 in disaster recovery planning: organize the disaster recovery planning team. The team should consist of a primary representative and an alternate from each participating department. Organizing the disaster recovery team begins by creating a

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MH0052 – Hospital Organization, Operations and Planning

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ASSIGNMENT

 

DRIVE SUMMER 2014
PROGRAM MBADS – (SEM 3/SEM 5)  MBAN2 / MBAHCSN3 / MBAFLEX – (SEM 3) PGDHSMN – (SEM 1)
SUBJECT CODE & NAME MH0052 – Hospital Organization, Operations and Planning
BK ID B1213
CREDITS 4
MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

Q.1 Define a hospital. Discuss the various functions of hospital.

 

Answer : Hospital :

 

A hospital is a health care institution providing patient treatment by specialized staff and equipment.

Hospitals are usually funded by the public sector, by health organizations (for profit or non profit), health insurance companies, or charities, including direct charitable donations. Historically, hospitals were often founded and funded by religious orders or charitable individuals and leaders. Today, hospitals are largely staffed by professional physicians, surgeons, and nurses, whereas in the past, this work was usually performed by the

 

 

 

 

  1. 2. List the various committees in a hospital setting. Discuss the factors that affect the effectiveness of committees.

 

Answer : Listing the various committees :

 

  1. Medical Executive Committee
  2. Ethics Committee:
  3. The Pharmacy and Therapeutics Committee
  4. The Infection Control Committee.
  5. Safety Committee/ Employee Hospital waste management Health Committee:
  6. Budget/Finance and Audit Committee:

 

 

 

  1. Medical Executive Committee:

 

 

Q.3  Explain the process of material management in a hospital.

 

Answer:

 

Overview of material management  :

 

Materials management is an important issue for healthcare systems because it influences clinical and financial outcomes. Before selecting, adapting and implementing leading or optimized practices, a good understanding of processes and activities has to be developed. In real applications, the information flows and business strategies involved are different from hospital to hospital, depending on context, culture and available resources; it is therefore difficult to find a comprehensive and

exhaustive description of processes, even more so a clear formalization of them.

 

Processes and Explanation :

 

  1. Purchasing:

 

 

 

Q.4  Discuss in brief the planning, design and staffing of a billing department in a hospital.  

 

Answer :Brief outline of billing department:

 

The decision on how to bill, file insurance claims, document these claims, and finally to collect on these claims is one of the most important decisions a Hospitalist practice will make, second only to selecting the best physicians to practice as Hospitalists. Good billing services can make the difference between success and failure of your program.

 

 

Explanation of planning billing department :

 

Some hospitals have set up well-run Management Services Organizations (MSOs) or have retooled their billing departments to meet physician

 

 

Q.5  Discuss the managerial skills required to be possessed by a health service manager.

 

Answer : 3 categories of managerial skills :

 

A manager’s role is varied and complex. Managers need certain skills to perform the duties and activities associated for being a manager. There are three basic skills :

 

  1. Management skills
  2. Communication skills
  3. Conceptual skills

 

Explanation :

 

Healthcare managers plan, coordinate

 

 

Q.6  Imagine that you are appointed as a consultant for setting up a Radiology and X-ray unit in a tertiary care teaching hospital. What are the planning considerations you have to keep in your mind before executing the task?  

 

Answer : Importance of Radiology and X-ray unit in a hospital  :

 

The imaging department within a hospital or as a stand-alone centre can be treated as a separate business as it is a big profit centre. Apart from providing routine and specialised diagnostic services with imaging technique for indoor, out-patients and walk-in patients it also provides therapeutic services like radio therapy, nuclear medicine as well as interventional radiography. This acts as a big source of revenue generation for a hospital or a stand-alone centre with high profitability .

 

 

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MH0053 – Hospital & Healthcare Information Management

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ASSIGNMENT

 

DRIVE SUMMER 2014
PROGRAM MBADS – (SEM 3/SEM 5) MBAN2 / MBAHCSN3 /MBAFLEX – (SEM 3) PGDHSMN – (SEM 1)
SUBJECT CODE & NAME MH0053 – Hospital & Healthcare Information

Management

BK ID B1214
CREDITS 4
MARKS 60

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

  1. Define HMIS. Discuss its benefits in detail.

Answer : Definitions of what constitutes a “health information system” abound and although there is no consensus around any specific formulation, it is universally accepted that health information is essential for health decision-making at all levels of the health pyramid. From the level of individual patient care, to the management of specific health programmes through to the policy level where strategic decisions are made information is an integral part of the health pyramid (4, 5, 6, 7). The health information system has been aptly described as “an integrated effort to collect, process, report and use health information and

 

 

 

 

  1. Explain the steps involved in designing and implementation of Hospital Information System.

Answer : Steps in Developing a Health Management Information System

(1) Review the existing system

(2) Define the data needs of relevant units within the health system

(3) Determine the most appropriate and effective data flow

(4)Design the data collection and reporting tools

(5) Develop the procedures and

 

  1. Explain telemedicine. Discuss the current scenario of telemedicine in India.

Answer : India, with its diverse landmass and huge population, is an ideal setting for telemedicine. Telemedicine activities were started in 1999. The Indian Space Research Organization has been deploying a SATCOM-based telemedicine network across the country since that year. Various government agencies-Department of Information Technology and Ministry of Health & Family Welfare, state governments, premier medical and technical institutions of India-have taken initiatives with the aim to provide quality healthcare facilities to the rural and remote parts of the country. The Government of India has planned and implemented various national-level projects and also extended telemedicine services to South Asian and African countries. Efforts are taking place in the field of medical e-learning by establishing digital

 

  1. Describe the factors that have led to review the current health policy.

 

Answer : The World Health Organization (WHO) is a specialized agency of the United Nations (UN) that is concerned with international public health. It was established on 7 April 1948, headquartered in Geneva, Switzerland. WHO is a member of the United Nations Development Group. Its predecessor, the Health Organization, was an agency of the League of Nations. The main responsibility was to help anybody in need of medical assistance. The constitution of the World Health Organization had been signed by all 69 countries of the United Nations by 22 July 1946, with the first meeting of the World Health

 

 

  1. Explain the significance of health information systems in nursing education.

Answer : Health information system :

Health information systems refer to any system that captures, stores, manages or transmits information related to the health of individuals or the activities of organisations that work within the health sector. This definition incorporates things such as district level routine information systems, disease surveillance systems, and also includes laboratory information systems, hospital patient administration systems (PAS) and

 

 

  1. The Hospital management is at crossroads – the dilemma faced by them is whether they should automate the medical records department in the hospital or continue using the manual records storage system. With your knowledge about electronic medical records, how will you help them in taking the right decision in this regard?

 

Answer : Advantages of Electronic Medical Records

There are numerous advantages of EMR serving as the platform for patient care within a medical practice.

 

Advantages of EMR for the Patient – From the patient’s perspective the benefits of EMR include:

 

  • Improved diagnosis and treatment
  • Significantly fewer errors found within personal health records
  • Faster care and decision making responses from assigned medical professionals

 

 

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MH0054 – Finance, Economics and Planning in Healthcare Services

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ASSIGNMENT

 

 DRIVE SUMMER  2014
PROGRAM MBA (Sem 3), MBADS (Sem 3 / Sem 5), PGDHSMN (Sem 1)
SUBJECT CODE & NAME MH0054 – Finance, Economics and Planning in Healthcare Services
BOOK ID B1215
CREDIT & MARKS 4 Credits, 60 marks

 

  1. Give an account of incentives available to healthcare sector under the income tax act.

 

Answer :  Healthcare sectors in India :

The healthcare industry in India is experiencing gradual transition from paper files to electronic mediums. The Indian healthcare assisted by IT market has been growing tremendously over the past few years. It is expected to grow at a CAGR of around 22.7 per cent during the period 2013-2015.The hospital and diagnostics centre in India received foreign direct investment (FDI) worth US$ 1,914.28 million, while drugs & pharmaceutical and medical & surgical appliances industry registered FDI worth US$ 11,318.32 million and US$ 653.45 million, respectively during April 2000 to June 2013, according to data provided by Department of Industrial

 

  1. Define health economics. Discuss the role of economists in healthcare industry.

Answer: Meaning of health economics  :

 

Health economics is a branch of economics concerned with issues related to efficiency, effectiveness, value and behaviour in the production and consumption of health and health care. In broad terms, health economists study the functioning of health care systems and health-affecting behaviours such as smoking. Health economists evaluate multiple types of financial information: costs, charges and expenditures. Uncertainty is intrinsic to health, both in patient outcomes and financial concerns. The knowledge gap that exists between a physician and a patient creates a situation of distinct advantage for the physician, which is called asymmetric information. Externalities arise frequently when considering health and health care, notably in the context of infectious disease. For example, making an effort to avoid catching the common cold affects people other than the decision maker.

 

Explanation of role of economists in health care industry  :

 

  1. Discuss the importance of financial information in healthcare organisations.

 

Answer : Financial information :

 

Data such as credit card numbers, credit ratings, account balances, and other monetary facts about a person or organization that are used in billing, credit assessment, loan transactions, and other financial activities. Financial information must be processed in order for business to be conducted, but it must also be carefully handled by businesses in order to ensure security for customers and to avoid the litigation and bad publicity that can stem from negligent or improper use

 

 

  1. Explain different methods of evaluation of healthcare services.

 

Answer :  Different methods :  

  1. Types of Quality of Care Measures :
  2. Outcome Measures :
  3. Process Measures :
  4. Structure Measures:
  5. Comprehensiveness of Measures:

 

 

 

  1. Define cost accounting. Explain the various categories of costs.

Answer: Cost accounting is the classification, recording and appropriate allocation of expenditure for the determination of the products or services, and for the suitable presentation of data for the purpose of control and management. The cost accounting normally includes the cost of job or contract, batch, process and so on. It normally illustrates the following compartments of the cost aspect of the organisation viz. production, administration, selling and distribution. The cost accounting not only reveals the amount of costs, which are relevant with the product or service, but also establishes the ways and means to control through budgets and standard cost in order to maintain the

 

  1. What is financial reporting? Explain the need for financial reporting.

Answer : Definition of financial reporting :

 

Financial reports are the documents and records you put together to track and review how much money your business is making (or not). The purpose of financial reporting is to deliver this information to the lenders and shareowners (the stakeholders) of your business. If someone else is supporting part of your business, financial reporting must be part of the essential contract between you and them. Your lenders and investors have the right to know if their money is being spent wisely and returning a profit.

 

Need for financial reporting :

 

  1. Financial reporting is the act of reporting on the financial performance, and the financial handling of a specific corporation, or of government funds. Financial reporting is important because it provides the public with information on how funds are used and allocated. It provides a level of transparency in the government financial system, as well as in corporate financial systems, that is important in building and keeping the public’s trust. This is especially important in order to avoid public scrutiny and investigations into monetary expenditures.

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MARKETING MANAGEMENT

 

 

 

AEREN FOUNDATION’S                                                                              Maharashtra Govt. Reg. No.: F-11724

 

AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOL

 

 

 

 

 

 

 

SUBJECT : MARKETING MANAGEMENT

 

 

COURSE :  MBA 4th Semester                                    

 

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Total Marks : 80

 

Q.1. Describe what is meant by a business being ‘consumer led’.

Answer:-consumer-led is responding to the needs of consumers in the market. Example: NIVEA is a consumer-led business which made it one of the largest skin care brands in the world. In a broad sense it’s a guiding philosophy, whereby a ‘known customer’ is placed at the heart of every decision a company takes. The principle of a known

 

Q.2 What are the key parts of the marketing mix? Explain how each works with the others.

Answer:-Marketing Mix:-

Description The Marketing Mix model (also known as the 4 P’s) can be used by marketers as a tool to assist in implementing the marketing strategy. Marketing managers use this method to attempt to generate the optimal response in the target market by blending 4 (or 5, or 7) variables in an optimal way. It is important to understand that the Marketing Mix principles are controllable variables. The Marketing Mix can be adjusted on a frequent basis

 

  1. Explain why the balance of the marketing mix is as important as any single element. marketing objective and marketing mix vary across the PRODUCT TYPE and  Product Life Cycle.

PRODUCT LIFE CYCLE:- Products pass through a series of stages. Successful products progress through four basic stages: (1) Introduction; (2) Growth; (3) Maturity; and (4) Decline.

The product life cycle concept provides important insights about developments at the various stages of the product’s life. Knowledge that profits assume a predictable pattern through the stages and that promotional emphasis should shift from product information in the early stages to product promotion in the later stages should allow the m

 

  1. Analyse the marketing mix for NIVEA VISAGE Young. What are its strongest points? Explain why you think this is so

Product

The first stage in building an effective mix is to understand the market. NIVEA uses market research to target key market segments which identifies groups of people with the same characteristics such as age/gender/attitude/lifestyle. The knowledge and understanding from the research helps in the development of new products. NIVEA

 

Case Study -2

SWOT Analysis in action at SKODA

  1. What was the key weakness that Skoda was able to identify?

Answer :  The SWOT analysis was used by Skoda to identify its weaknesses. One of the greatest weakness identified, which affect the success of the company is its small market share. Skoda only holds 1.7 percent market share. Because of this, Skoda remains a small player in the car manufacturing market. Through the SWOT analysis, management was able to identify this weakness and also the causes of this weakness. Skoda’s


  1. What strength did Skoda use to turn its brand weakness into an opportunity?

Answer : The strengths of Skoda were identified and assessed by conducting a SWOT analysis. The company conducted a research involving consumers in order to find out the strengths of its products and brand. Surveys were also used. The strength of the company and its products lie in its focus on experience rather than on sales. Meaning, the company makes sure that there is “human touch” in the production and manufacture of its cars and make sure that the consumers feel it. Because of this strength, Skoda was listed as one of the top five manuf

 

 

  1. How has Skoda strategically addressed external threats?

Answer : Through the SWOT analysis, the company was able to identify the external threats that may affect the company’s standing in the market and success. One of the biggest threats to Skoda is intense competition in the European car

 

 

 

  1. What in your view are the important benefits of using aSWOT analysis?

Answer : It is clear from the case study, the SWOT analysis have been helpful in creating and formulating strategies for the company. The company relied on SWOT analysis in getting a clear picture of where the company is now and where the company wants to go. The SWOT analysis, provided information about the strengths of the company, which they can use to build a strategic advantage over and a point of difference from its competitors. The SWOT analysis was

 

 

 

 

 

Case-3 : Marketing strategy for growth

Answer the following questions

  1. What is the difference between primary and secondary research? Identify one example of primary and research carried out by Wilkinson.

Answer : Market research is vital for collecting data on which to base the strategy. Market research takes one of two main forms primary research and secondary research.

  • Primary research (also called field research) involves collecting data first hand. This can take many forms, the main ones being interview,

 

 

  1. Explain why Wilkinson needed a marketing strategy to help them to grow.

Answer : To grow, a business needs to give consumers what they want, at a price they are satisfied with, when they want it and make a profit for the company. Wilkinson commissioned market research which identified key potential for growth in the student sector. It had to develop a strategy for growth that not only covered the specific requirements of this target group, but also linked closely with the company’s overall aims and objectives.

 

 

  1. Evaluate the benefits of the marketing campaign to Wilkinson.

Answer : The campaign showed that:

  • awareness of Wilkinson brand had significantly risen from 77% to 95% of those interviewed. This brought it in line with Morrison supermarkets, a key competitor.
  • 17% of students who received a goody bag at freshers” fairs used the 15% discount voucher. A further 58% intended to use the voucher. The campaign had either got students to enter the Wilkinson stores or increase their intention to visit the store.

 

  1. Analyse how effective the marketing campaign was in helping

Answer : The campaign showed significant increase in students’ levels of awareness about Wilkinson and its products.

It encouraged them either to shop more or to try

 

Case-4 : Extending the product life cycle

 

Answer the following questions:

  1. Using current products familiar to you, draw and label a product life cycle diagram, showing which stage each product is at.

Answer : A          B          C

PRODUCT   A—SRIL  SEDAN HATCHBACK—CHEVROLET

THIS  VEHICLE  IS  AT  THE  INTRODUCTORY  STAGE.

 

 

  1. Suggest appropriate aims and objectives for a small, medium and large business.

Answer : Aims and objectives for a small business.

Aim for a small business can “Survival”, to survive in the market and look for profits.

OBJECTIVE  –IS  TO  MAKE  15%  RETURN  ON  INVESTMENT,

Aims and objectives for a  medium  business.

 

  1. Consider the decision taken by Kellogg to opt for product development. Suggest a way in which itcould have diversified instead. Justify your answer.

Answer : THE  STRENGTH  OF  KELLOGG  IS  THE  DISTRIBUTION  / CHANNEL  MANAGEMENT.

 

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INTERNATIONAL BUSINESS

 

 

 

AEREN FOUNDATION’S                                                                              Maharashtra Govt. Reg. No.: F-11724

 

AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOL

 

 

 

 

 

 

 

SUBJECT : INTERNATIONAL BUSINESS

 

 

COURSE :  MBA 2nd semester                                   Total Marks : 80

 

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CASE – 1

(a) What was the critical catalyst that led Kodak to start taking the Japanese market seriously?

Kodak: The Changing Strategies By 2000, Kodak, the company that pioneered the imaging industry by inventing easy-to-use

 

(b) From the evidence given in the case do you think Kodak’s charges of unfair trading practices against Fuji are valid? Support your answer.   

On December 5, 1997 the US lost its first major trade dispute in the newly formed World Trade Organization(WTO). The high-profile case pitted photographic paper and film giants Kodak and Fuji against one another along with their respective governments, the US and Japan. Kodak claimed that Japan’s photographic market & distribution

 

 

CASE 2

1 Which company is truly Multinational ? Why?                                       

Answer:-

A Truly Multinational Company:-The Axel Johnson Institute, the predecessor to Nordic Water, was founded as early as in the beginning of the sixties in Nynäshamn. It was an exceptional institute, as it was privately owned. From the beginning the business concept was clean water. Here they should develop, design, manufacture and deliver machines and equipment for water and wastewater treatment.

 

 2:  List three differences between Company, Multi National company and Trans Multi National Company?

Answer:-Difference between a global, transnational, international and multinational company18062007

We tend to read the following terms and think they refer to any company doing business in another country.

  • Multinational
  • International
  • Transnational
  • Global

Andrew Hines over at BNET has brief and clear definitions of each of these terms, Get your international business terms right.Each term is distinct and has a specific meaning which define the scope and degree of interaction with their operations outside of their “home” country.

  • International companies are importers and exporters, they have no investment outside of their home country.
  • Multinational companies have

 

 

CASE – 3

(a)Explain why MNCs have located R & D centres in developing countries? 

Answer:-Theories of the globalisation of innovation assume that multinational corporations (MNCs) distribute their innovation activities hierarchically, with advanced technology being confined to the advanced industrialised countries, while more routine low-end innovation is decentralised in a few developing countries. The emergence of about 40 research and development (R&D) centres in Beijing, China, many of which engage in basic and advanced applied research, challenges the above assumption. This article argues that the cheap and abundant highly skilled labour of the latecomer countries is an essential factor in attracting global R&D activities but that this factor is far from being a sufficient condition for the presence there of advanced R

 

 

(b)Mention the areas where R & D activities can easily be decentralised.

  1. Decentralized R&D in the contemporary MNE

Answer:-  The  authors  distinguish  two  different  environments  in which R&D  labs  are performing.   The  first  context  is  characterized  by  the  fact  that  R&D  activities  work  along with other functions within the subsidiary in order to develop a particular  product which would be brought on to the market by the subsidiary. In order to  better  address  local needs,  the R&D  laboratory uses  company-level  knowledge  and develops its own manufactured goods.The  second  context  reflects  a  more  contemporary  view,  implying  that  laboratories shape the

 

 

CASE -4

VK Ltd a multi-product Company, furnishes you the following data relating to the year 2000.

First Half of the year      Second Half of the year

Sales                     Rs. 45,000                            Rs. 50,000

Total Cost            Rs. 40,000                            Rs. 43,000

Assuming that there is no change in prices and variable costs and that the fixed expenses are incurred equally in the two half years periods calculate for the year 2000.

  1. The Profit Volume ration
  2. Fixed Expenses
  3. Break-Even Sales
  4. Percentage of margin of safety.

5 marks each

Answer :  VARIABEL  COST   27000      30000      57000

 

 

FIXED  COST   13000      13000      26000

 

40000      43000      83000

 

 

 

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